Research and Markets: Dishwashing Detergents - Spain - 2009

DUBLIN--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/504348/dishwashing_deterg) has
announced the addition of the "Dishwashing Detergents - Spain - 2009" report to
their offering.

Dishwashing Detergents - Can the dishwasher ever replace the kitchen sink?

Due to the high level of maturity of hand-dishwashing detergents and the
deterioration of the national economy, value growth in the Spanish market for
dishwashing detergents slowed down to just under 4% in 2008, taking it to
euro359 million.

Sales of dishwasher products now exceed those of hand-dishwashing detergents,
accounting for nearly 52% of market value. While washing-up liquids have put on
a lacklustre performance in recent years, dishwasher products have continued to
grow, underpinned by consumer demand for tablets and ancillary products.

Due to the high level of maturity of hand-dishwashing detergents and the
deterioration of the national economy, value growth in the Spanish market for
dishwashing detergents slowed down to just under 4% in 2008, taking it to
euro359 million.

Sales of dishwasher products now exceed those of hand-dishwashing detergents,
accounting for nearly 52% of market value. While washing-up liquids have put on
a lacklustre performance in recent years, dishwasher products have continued to
grow, underpinned by consumer demand for tablets and ancillary products.

We last examined the Spanish market for dishwashing products in April 2008.

Key Topics Covered:

* Issues in the Market
* Definition
* Consumer research
* Abbreviations
* Market in Brief
* Growth moderates
* Dishwasher products overtake hand-dishwashing detergents
* Gentler, more efficient and eco-friendly products
* Dishwasher detergents have a more affluent user base
* A polarised market led by a handful of multinationals
* Future
* Internal Market Environment
* Key points
* Two in five Spanish households own a dishwasher
* Figure

Companies Mentioned:

* Henkel
* Persan
* Procter & Gamble
* Reckitt Benckiser

For more information visit
http://www.researchandmarkets.com/research/504348/dishwashing_deterg.

Research and Markets
Laura Wood
Senior Manager
press@researchandmarkets.com
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