MS&L Wins Two PR Lions at Cannes International Advertising Festival

- Only global public relations firm to win two PR lions in inaugural year for
PR category -

NEW YORK, June 24 /PRNewswire/ -- MS&L, one of the world's leading
communications firms, won two PR Lions in the PR category's inaugural year at
the 2009 Cannes International Advertising Festival in Cannes, France. The
agency received the Lions for its work on Procter & Gamble's Always and Tampax
"Protecting Futures" program, and a tourism campaign on behalf of the Japanese
city of Yubari. The Yubari program, executed in an integrated effort with
Beacon Communications Japan, also was awarded the coveted "Grand Prix for
Promo" award. The Festival received 431 PR entries globally, yet awarded only
17 PR Lions. MS&L was the only global public relations firm to win two PR
Lions at the awards, an industry first.

"MS&L is a leader in social activism marketing and we are thrilled to share
this prestigious honor with P&G," said Renee Wilson, managing director, MS&L
New York. "This award helps underscore the growing importance of social
responsibility, as well as our commitment to delivering innovative and
strategic campaigns for our clients."

MS&L's second win was for its work with Beacon Communications Japan, a
Publicis Groupe company affiliated with Leo Burnett and Dentsu, on an
integrated campaign to support Yubari City, Japan. Having gone bankrupt in
2007, Yubari sought to promote the city, re-energize its citizens and help
erase its debt burden. The PR campaign, "Yubari, no money but love," focused
on the fact that Yubari boasted the lowest divorce rate in Japan, and
positioned the city as a destination for happy couples. The campaign
increased Yubari tourism by 10 percent, generating US$30 million toward the
city's debt.

"This is a truly rewarding campaign for MS&L Japan to have been a part of in
many ways," remarked Eric Hess, managing director of MS&L Japan. "By working
in an integrated manner with the talented Beacon Communications team, MS&L
Japan was able to leverage its expertise in the areas of tourism, economic
development and consumer marketing to create a significant and tangible
benefit to the Yubari City community and its future."

The PR Lions awards come on the heels of several recent awards for MS&L,
including a PRSA Silver Anvil and six SABRE Awards in the U.S. and Europe for
its work in digital media, consumer products and multicultural communications.
MS&L Milan was also selected as 2009 Agency of the Year by The Holmes Report.

The 56th International Advertising Festival - Cannes Lions - is the largest
gathering of worldwide advertising professionals and advertisers, as well as
the most prestigious annual advertising awards. For more information, visit
canneslions.com.

About MS&L
MS&L is a leading global communications firm and part of MS&L Worldwide, a
network of communications brands and consultancies with 54 offices in North
America, Latin America, EMEA and Asia, as well as an extensive affiliate
network. The agency specializes in using research, insights and technology to
create and execute powerful communications strategies that are critical to
client success. With a unique combination of advice, advocacy and action, MS&L
delivers measurable business results for many of the world's largest companies
and most successful brands.

MS&L Worldwide (mslworldwide.com) is a member of the Publicis Groupe (Euronext
Paris: FR0000130577), the world's fourth largest communications group, and a
global leader in digital and online advertising, media consulting, and
healthcare communications. With some 45,000 professionals in 104 countries,
the Groupe's activities cover advertising through three global advertising
networks: Leo Burnett, Publicis, Saatchi & Saatchi, as well as through its
two multi-hub networks Fallon Worldwide and 49%-owned Bartle Bogle Hegarty;
media agencies with two worldwide networks ZenithOptimedia and Starcom
MediaVest Group; and marketing services, including digital and interactive
communications through Digitas, relationship and direct marketing, public and
media relations, corporate and financial communications, multicultural
communications, and event communications. The Groupe is also the world leader
in healthcare communications. Web site: www.publicisgroupe.com.

SOURCE MS&L Worldwide

Allison Ross, MS&L, +1-212-468-3886, allison.ross@mslworldwide.com