Peoples Financial Corporation Declares Semiannual Dividend of $.20 Per Share

BILOXI, Miss., June 24 /PRNewswire-FirstCall/ -- The board of directors of
Peoples Financial Corporation (Nasdaq: PFBX), parent of The Peoples Bank,
declared a regular semiannual cash dividend of $.20 per common share, payable
July 15, 2009, to stockholders of record July 8, 2009.

"This dividend level is consistent with our long-term goal of returning about
35% of our earnings to our shareholders," said Chevis C. Swetman, chairman of
the board and chief executive officer of the holding company and the bank. "In
2008, our dividend payout increased to 59.6% of earnings. Knowing this level
is not sustainable, our Board of Directors has concluded it is prudent to
reduce the dividend in order to build capital in this troubled economy," he
said.

The last dividend paid in January, 2009 was $.30 per share. Previously, the
dividend had been increased eleven consecutive times.

"While many regional banks have been forced to slash their dividends to near
insignificance or eliminate them altogether, our historically conservative
capital structure and continued earnings stream have preserved our ability to
continue paying a reasonable amount to our stockholders," said Swetman.

Founded in 1896, with $910 million in assets as of March 31, 2009, The Peoples
Bank operates 16 branches along the Mississippi Gulf Coast in Hancock,
Harrison, Jackson and Stone counties. In addition to a comprehensive range of
retail and commercial banking services, the bank also operates a trust and
investment services department that has provided customers with financial,
estate and retirement planning services since 1936. The bank also operates a
mortgage loan department providing residential loans for primary, secondary
and multi-family homes up to four units.

The Peoples Bank is a wholly-owned subsidiary of Peoples Financial
Corporation, listed on the NASDAQ Capital Market under the symbol PFBX.
Additional information is available on the Internet at www.thepeoples.com.

This news release contains forward-looking statements and reflects industry
conditions, company performance and financial results. These forward-looking
statements are subject to a number of risk factors and uncertainties which
could cause the Company's actual results and experience to differ from the
anticipated results and expectation expressed in such forward-looking
statements.

SOURCE Peoples Financial Corporation

Investor Relations of Peoples Financial Corporation, +1-228-435-8208,
investorrelations@thepeoples.com