SoftBrands Hospitality to Integrate Solutions With EZYield.com

ANAHEIM, Calif., June 24 /PRNewswire-FirstCall/ -- SoftBrands, Inc. (NYSE
Amex: SBN), a global supplier of enterprise application software, announced
the launch of a custom developed integration platform for the company's
property management systems and EZYield's full suite of automated distribution
and reservation solutions.

"We continue to add value for our global customers by integrating our
technology solutions to industry leading partners that help our customers
streamline operations and improve efficiencies," said Jo Masters, senior vice
president and general manager, SoftBrands Hospitality.

While many current SoftBrands clients already use EZYield.com for channel
management distribution, the new integrated platform provides hoteliers with
the ability to automate and create technological efficiencies that were not
previously available. The integrated software suite consists of three
additional products: RoomRez, a unique reservations technology for rates and
inventory restrictions that is tied directly to a company's or property's
website; GDSConnect, a two-way link from the PMS to the global distribution
systems (GDS); and EZYield.com, the original channel management software with
the industry's largest number of connections to OTAs and third-party
reservation services.

"Property management systems are the best place to centralize and streamline
operations because of the volume of information that can be fed into, and
derived from a single database," said Ed St. Onge, president of EZYield.com.
"With this partnership, we now have the ability to pull rate and inventory
settings directly from the SoftBrands PMS to push to all of our OTA and
traditional wholesalers, which currently include 430 sites. We can also push
reservations from any of our travel partners compatible with our rez-delivery
product back to the PMS. Our WBE and GDS can push and pull ARI and bookings
seamlessly, so it is a very powerful and efficient operation."

About EZYield.com
Since introducing the world's first automated channel management solution in
2002, EZYield.com has remained the undisputed leader in online distribution
technology for the global hospitality industry. Today, over 2,500 hotels in 65
countries utilize EZYield.com's advanced channel management software to
streamline the distribution of rates and inventory to 430+ forward
distribution channels in multiple languages and 168 currencies. EZYield.com's
ASP web-based platform and mobile friendly solutions are designed to give
control of online distribution back to the hotelier, with products dynamic and
flexible enough to satisfy properties ranging from 40 to 4,000 rooms.
EZYield.com maintains regional offices in Asia Pacific, Europe, Middle East
and the America's, in order to provide continuous live support to their
clients around the world. For more information, please visit www.ezyield.com

About SoftBrands Hospitality
SoftBrands Hospitality (www.softbrands.com/hospitality) provides central
reservation, property management and business intelligence software that can
be centrally managed to support many properties within a hotel chain, as well
as easy-to-use solutions that can be installed on-site at an independent
hotel. SoftBrands is committed to the hospitality industry, and is an active
member of OTA, HTNG, HSMAI, HFTP, HEDNA, AH&LA and PHMA.

About SoftBrands
SoftBrands, Inc. is a leader in providing software solutions for the
businesses in the manufacturing and hospitality industries worldwide. The
company has established a global infrastructure for distribution, development
and support of enterprise software, and has approximately 5,000 customers in
more than 100 countries actively using its manufacturing and hospitality
products. SoftBrands, which has approximately 740 employees, is headquartered
in Minneapolis with branch offices in Europe, India, Asia, Australia and
Africa. Additional information can be found at http://softbrands.com.

Contact Information:
David Purcell
Director, Global Sales Planning
1.949.598.6434
David.purcell@softbrands.com

SOURCE SoftBrands, Inc.

David Purcell, Director, Global Sales Planning of SoftBrands, Inc.,
+1-949-598-6434, David.purcell@softbrands.com