PENTAX Announces Its Most Shock and Waterproof Digital Compact Camera Ever:The Optio W80

GOLDEN, Colo.--(Business Wire)--
The manufacturer that builds digital cameras to go boldly where none have gone
before has announced the PENTAX Optio W80. More adventure-proof than ever, this
latest PENTAX digital camera is waterproof, dustproof, coldproof, and now
shockproof enough to withstand impact from a fall of more than three feet (one
meter).

PENTAX first introduced dunkable digital cameras in 2003 to the delight of
outdoor enthusiasts, travelers and families everywhere. Today, the PENTAX Optio
W80`s waterproof design withstands depths of up to 16 feet (5 meters) to protect
from rain and spills, as well as allowing full underwater photos and video for
up to two hours. On dry land, the rugged, shockproof design protects against
drops of up to 3.3 feet to protect the camera from hard use and occasional
spills. Also featuring 12.1 megapixels, a 5X internal optical zoom (equivalent
to 28-140mm), a slim body, and a wide angle 28mm lens, the Optio W80 offers an
expanded perspective that is ideal for landscape, group and more confined shots.
With a PENTAX-developed imaging engine and a high-performance PENTAX zoom lens,
the Optio W80 delivers brilliant, high-quality images with well-defined details.
A Super Protect (SP) coating applied to the mineral crystal cover of the
internal zoom lens helps repel water, grime and finger marks.

Other important features in the Optio W80 include a:

* Coldproof design that allows the camera to be used in sub-freezing
temperatures of 14 degrees Fahrenheit (-10 degrees Celsius), ideal for cold
weather activities such as skiing and snowmobiling.
* 2.5 inch LCD monitor that features anti-reflective coating, making it easy to
view, even in bright sunlight.
* Widescreen, HD movie capture that records resolutions up to 1280x720 pixels at
full-speed 30 frames per second.
* Fast Face Detection technology that sees up to 32 faces in 0.03 seconds, with
Smile Capture and Blink Detection, for perfect portrait shots.
* Pixel Track Shake Reduction (SR) that ensures sharp images in any lighting
condition, without adding high ISO noise. Digital SR and Movie SR are also
available.
* Close focusing, Super Macro mode that brings out the details in even the
smallest subjects as close as 1 cm (less than one inch).

Available in Cardinal Red, Azure Blue and Gunmetal Gray, the Optio W80 will be
available in July 2009 for $299.95 USD. To help keep the Optio W80 fresh and at
hand, PENTAX offers a custom designed clear protective skin ($16.95 USD) and a
comfortable floating wrist strap ($19.95 USD). More information about the Optio
W80 and these accessories is available at: www.pentaximaging.com and preorders
may be placed now at www.pentaxwebstore.com. Product images are available here:
http://www.pentaximaging.com/press/pressfiles.html.

PENTAX Imaging Company is an innovative leader in the production of a variety of
digital cameras including weather resistant digital SLRs and compact, waterproof
cameras, as well as lenses, flash units, binoculars, scopes, and eyepieces. For
90 years, PENTAX has developed durable, reliable products that meet the needs of
consumers and businesses. With headquarters in Golden, Colo., PENTAX Imaging
Company is a division of PENTAX of America, Inc.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5994234&lang=en.

PENTAX Imaging Company
Media contact:
Michelle Martin, 303-728-0224
Michelle.martin@pentax.com
or
Consumer contact:
1-800-877-0155
pentaxinfo@pentax.com
http://www.youtube.com/pentaxian1

Copyright Business Wire 2009