Research and Markets: The Latest Report on Medicated Skincare Products in the US Is Now Available

DUBLIN--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/80f6b8/medicated_skincare) has
announced the addition of the "Medicated Skincare Products - US - 2009" report
to their offering.

The market for medicated skincare consistently grew from 2003-07, though it did
evidence a slight decline in 2008 as almost all markets did in the face of the
economic crisis. While consumers may be reluctant to spend their dwindling
earnings on remedies for relatively non-serious ailments, this market could also
be helped by the fact that consumers are increasingly turning to DIY
methodologies for a whole host of tasks, including health and wellness.

This report provides in-depth information on the above topics as well as:

* Exploration of the factors driving the market and the impact of the slow
economy on the various segments within this category
* Analysis of product trends in light of consumer attitudes towards brands,
marketers, and retailers
* The exploration of sales performances of the different medicated skincare
segments, as well as a look at advertising within the medicated skincare
category overall
* An in-depth look at the current makeup of the core medicated skincare
consumers and their needs

Key Topics Covered:

* Executive Summary
* A slow-growth industry
* Retail channel preferences
* Facial skincare consumers
* Athlete's foot and antibiotic ointments
* Consumers looking for DIY remedies
* Doctor visits when necessary
* Economy clearly having an impact
* Segment Performance-First Aid
* Segment Performance-Lip Balm/Cold Sore Medications
* Segment Performance-Acne Treatments
* Segment Performance-Foot Care/Athlete's Foot Treatments
* Segment Performance-Anti-Itch Treatments
* Segment Performance-Wart Removers
* Segment Performance-Lice Treatment
* Market Drivers
* Neutrogena Dermatologics
* Retail Channels-Mass Merchandisers and Food Stores
* Food stores and mass merchandisers try to compete
* Advertising and Promotion
* Medicated Skincare Usage
* Usage of medicated skincare products
* Product Attributes & Brands
* Brands used
* Remedy Formats and Condition Incidence
* Usage of first aid/antibiotic remedies
* Usage of different types of products
* Brand of first aid product used
* Assorted Ailments/Skincare Issues and Treatment
* Prevalence of skincare issues
* Ailment severity
* Preferences and purchasing behavior
* Race and Hispanic Origin

Companies Mentioned:

* American Academy of Dermatology
* American Diabetes Association
* Avon USA
* Bayer Corporation
* Blistex Inc.
* Carma Laboratories, Inc.
* Clorox Company, The
* GlaxoSmithKline (USA)
* Greenfield Online
* Johnson & Johnson
* L'Oréal USA
* National Association of Chain Drug Stores (NACDS)
* Novartis Pharmaceuticals Corporation
* Olay Company, Inc.
* Personal Care Products Council
* Pfizer Consumer Health Care Group (US)
* Procter & Gamble USA
* Reckitt Benckiser USA
* Red Bull North America, Inc.
* Rohto Pharmaceutical Co
* Schering-Plough Corporation
* Society of Cosmetic Chemists (SCC)
* U.S. Bureau of Labor Statistics
* Walmart Stores (USA)

For more information visit
http://www.researchandmarkets.com/research/80f6b8/medicated_skincare

Research and Markets
Laura Wood
Senior Manager
press@researchandmarkets.com
Fax from USA: 646-607-1907
Fax from rest of the world: +353-1-481-1716

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