Reportlinker Adds E-commerce Market

NEW YORK--(Business Wire)--
Reportlinker.com announces that a new market research report is available in its
catalogue.

Reportlinker Adds E-commerce Market

http://www.reportlinker.com/p0128085/Reportlinker-Adds-E-commerce-Market.html

The e-Commerce market is enjoying double-digit growth, sustained by the
ever-growing number of Internet users, their increased familiarity with online
shopping and by attractive offers.

This report provides an in-depth examination of e-tailers` business models, of
the challenges and innovations in the e-Commerce sector, along with an analysis
of opportunities for operators.

Key questions

How are the leading e-commerce players positioned: pure
players, traditional retailers and mail order companies?
e-tailers: detailed cost structure. What are the expected
profitability levels for the different business models?
Online/offline: What differences in profit levels?
Is the e-commerce model scalable or more akin to classic retail?
What innovations to respond to new challenges: affiliation, rich
media, flash sales, 3D, click-to-call, virtual agents, widget, social
networking, blogs, IM...?
What opportunities for operators: direct sales, monetising their
audience, B2B2C?
Key market data and forecasts
for Europe and the United-States up to 2012

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1. Introduction
1.1. Definition of eCommerce
B2C
Intermediation platforms: B2B2C, C2C
1.2. Consumption
Increasingly widespread
Increasingly frequent…
Internet user categories
Motives for online shopping
2. eCommerce Value Chain
2.1. The market
A thriving market
Steadily rising sales
Still only a fraction of retail sales
Value of the average shopping cart rising
The most commonly purchased products/services
Typology of eCommerce sites
Most popular eCommerce sites
Traditional retail players
Pure players
Veteran mail order companies
Market growth factors
2.2. etailer cost structure
Revenue structure
Operating account structure
Costs: logistics, IT, marketing, advertising,
payment
Operating revenue
Varied models: affiliate commissions, auctions,
order processing, subscription, ad revenue,
financial gains
Profitable models… despite the current crisis
Profitable businesses, with investment capacities
Impact of the crisis: results down
2.3. Comparative profitability of the offline/online model
Gross margins and operating results
Travel agency sector
Retail chain sector
Distribution of cultural goods
What differences in the business models?
Better profitability in the long term?
Gross margin and net profits
Operating account
What longterm profit levels?
Is the ecommerce model scalable?
3. Challenges and Innovations
3.1. Steering qualified traffic to the site
Affiliation: performance marketing
Advertising: a direct sales channel
Traffic: flash sales
3.2. Making the sale
Shopping suggestions: personalising the offer
Enhancing the shopping experience: rich
media, 3D
Accompanying the purchasing process
The customer service challenge
Virtual agents
Reliable and diverse payment solutions
Online payment: a matter of trust
Development of online credit
3.3. Building customer loyalty
Shipping
Areas for improvement
The etailer/shipper relationship
Web 2.0 building loyalty
Widgets and RSS feeds, communities
4. Opportunities for Operators
4.1. Direct positioning
Extension and offshoot of offline operations
An audiencecentric strategy
TV networks: ABC, ITV, NBC, M6,
ProSiebenSat.1, TF1
Operators: AT&T, Free, Orange, TMobile,
Three UK, Verizon, Vodafone
Internet companies: AOL, Cyworld, Facebook,
Flickr, Google, MSN, MySpace, Yahoo!
4.2. Monetising the audience
Evolution of the adfunded model
Large audience on operators` sites
eCommerce strategy integrated into the portal
4.3. B2B2C technological solutions
Online payment
Clicktocall
CDN
For each service analysed:
Advantages for etailers
Market: sales, key players
Opportunities for operators
Quantified forecasts up to 2012

To order this report:
Reportlinker Adds E-commerce Market

http://www.reportlinker.com/p0128085/Reportlinker-Adds-E-commerce-Market.html

More market research reports here!

Reportlinker
Nicolas: nbo@reportlinker.com
US: (805)-652-2626
Intl: +1 805-652-2626

Copyright Business Wire 2009