Oral Health Care Professional Marketing Team Wins Johnson & Johnson James E. Burke Award

PARSIPPANY, NJ, Jun 24 (MARKET WIRE) --
Ferguson, the founding professional advertising and promotion agency of
CommonHealth, today announced their client, the Oral Health Care
professional marketing team of Johnson & Johnson was awarded the Johnson
& Johnson James E. Burke Award for the "Moment of Truth" campaign in the
Professional/Medical Audience or Retail Trade category for "best in
class" within the North American region.

The James E. Burke Awards is an annual competition comprising Johnson &
Johnson's most innovative marketing programs developed in the
Pharmaceuticals, Medical Devices & Diagnostics and Consumer Group
categories.

The Oral Health Care professional marketing team's winning campaign began
two years ago, as an overall strategic initiative developed by Ferguson
for Johnson & Johnson in an effort to grow weekly recommendations from
dental hygienists to patients for LISTERINE(R) and REACH(R) products. This
campaign began with in-depth research and interviews with dental
hygienists to analyze the typical patient/hygienist interaction within
the office setting. Based on the insights obtained, the campaign was
created to help hygienists better communicate with and further educate
their patients on the necessity of oral hygiene. The "Moment of Truth"
campaign includes sales aids, journal ads, patient education tools,
distribution flyers, and a website designed exclusively for healthcare
professionals.

The James E. Burke Awards were created to honor one of the most
accomplished marketers and chairmen in the history of Johnson & Johnson.
In 2000, Mr. Burke received the Presidential Medal of Freedom Award, and
in 2003, he was named by Fortune as one of the ten greatest CEOs of all
time.

Noted Steve Kilponen, group product director of the Oral Health Care
professional marketing team for the Johnson & Johnson Healthcare Products
Division of McNeil-PPC, "This behavior-changing campaign has proved to
make quite a difference with dental hygienists. By arming them with tools
to better communicate the advantages of using LISTERINE(R) and REACH(R)
products to help patients achieve better oral health, average weekly
recommendations increased, as well as product sales. Our team is extremely
pleased with the creative output and the success of the 'Moment of Truth'
campaign, and we are honored to be the recipients of this prestigious
Johnson & Johnson James E. Burke Award."

About Johnson & Johnson

Caring for the world, one person at a time... inspires and unites the
people of Johnson & Johnson. The company embraces research and science --
bringing innovative ideas, products and services to advance the health and
well-being of people. Their 119,000 employees at more than 250 Johnson &
Johnson companies work with partners in healthcare to touch the lives of
over a billion people every day, throughout the world.

About CommonHealth

CommonHealth (www.commonhealth.com) is the world's leading
healthcare-communications network and a WPP (NASDAQ: WPPGY) (www.wpp.com)
company, comprising Ferguson, Altum, Carbon, CommonHealth London,
CommonHealth Paris, Conectics, Earthborn, EvoLogue, HLS, MBS/Vox, ProCom,
Qi, Solara and Valos. The organization also maintains numerous
partnerships both within and outside of the WPP network of companies.

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=1009851

Contact:
Beth Paulino
or
Kerianne Slattery
CommonHealth
(973) 352-1000

Copyright 2009, Market Wire, All rights reserved.

-0-