Research and Markets: Ice Cream and Frozen Novelties - US - 2009 - Order Report Now

DUBLIN--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/0dacb5/ice_cream_and_froz) has
announced the addition of the "Ice Cream and Frozen Novelties - US - 2009"
report to their offering.

Ice cream is truly one of life's great pleasures, enjoyed by young and old,
those who are healthy and those who are ill, and people of virtually every
culture, in all parts of the country, at all times of the year. Companies
compete to create the lowest fat and highest fat versions of it, and it is so
important to so many that consumers who cannot consume dairy products demand it
in non-dairy form. But it is also a very mature category that has been on
grocer's shelves since grocery stores came into existence.

Between 2003 and 2008, the ice cream and frozen novelties market grew by more
than 16%, from $10.4 billion to $12.1 billion. Yet, a good deal of that growth
happened prior to 2005. Since 2005, growth has slowed and certain segments of
the market have begun to decline, while others continue to grow rapidly.

This review of the ice cream and frozen novelty market provides a fresh
perspective on the market as it provides:

* A thorough analysis of the factors that define successful brands in the
category and a clear path to help less successful players improve their
performance
* Deep profiles of consumer behavior in the category, with a clear read on
consumer sentiment regarding the most recent innovations seen in the category
* Innovative ideas for improvement for players in any segment of the market
* A definitive read on the factors that have contributed to category growth

For more information visit
http://www.researchandmarkets.com/research/0dacb5/ice_cream_and_froz

Laura Wood
Senior Manager
press@researchandmarkets.com
Fax from USA: 646-607-1907
Fax from rest of the world: +353-1-481-1716

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