Reportlinker Adds Mobile Advertising: Analysis and Forecasts

NEW YORK--(Business Wire)--
Reportlinker.com announces that a new market research report is available in its
catalogue.

Reportlinker Adds Mobile Advertising: Analysis and Forecasts

http://www.reportlinker.com/p0128588/Reportlinker-Adds-Mobile-Advertising-Analysis-and-Forecasts.html

This report examines the current mobile advertising market specific to
advertisements delivered via cell phone. The report provides a market overview,
highlights the major players, and details mobile ad types, placement, and costs
while providing mobile advertising revenue forecasts and recommendations for
future success.

1.0 Report Summary

1.1 Research Approach

1.1.1 Source of Data

1.1.2 Glossary of Terms

1.2 Report Focus

2.0 Market Overview of Mobile Advertising on the Cell Phone

2.1 Current Market Overview

2.1.1 Mobile Advertising Ecosystem

2.2 Major Players in Mobile Advertising

2.2.1 Advertisers and Advertising Agencies

2.2.2 Mobile Ad Networks and Ad Servers

2.2.3 Mobile Content Providers, Application Developers, and Content Enablers

2.2.4 Mobile Operators/Carriers

2.2.5 Mobile Phone Consumer

3.0 From Advertiser to Mobile Phone Consumer

3.1 Mobile Ad Types, Pricing Models, Cost Ranges, and Metrics

3.2 Mobile Consumer Ad Recall

3.3 Mobile Advertising Experimentation

4.0 Implications and Recommendations

4.1 Drivers and Inhibitors

4.2 Recommendations

5.0 Mobile Advertising Revenue Forecast

5.1 Forecast Methodology

5.2 Forecast Assumptions and Data

FIGURES

Mobile Advertising Glossary of Terms

N.A., Asia, Europe: Mobile Subscriber Growth

N.A., Asia, Europe: Mobile Penetration Growth

N.A., Asia, Europe: 3G Subscriber Base Growth

Mobile Advertising Ecosystem

Market Share of AdMob Mobile Ad Requests by Region

Major Mobile Ad Networks

Major Mobile Ad Servers

Top 10 Websites Accessed Over Mobile Phones (U.S.) - October 2008

Mobile Application Stores

Mobile Phone Consumer Usage

Mobile Phone Consumer Usage in Europe

Perceived Value of Mobile Phone Features

Interest in Mobile Phone Applications

Appeal of Mobile Phone Features

Mobile Ad Networks

Mobile Ad Exposure Recall by Media Type - U.S.

Mobile Text-Message Ad Recall by Demographic and Ethnicity - U.S.

N.A., Asia-Pacific, Western Europe: Smartphone User Growth

Mobile Advertising Consumer Preference

Appeal of Ad-Supported Mobile Phone Features by Age

Mobile Advertising Revenue Forecast Methodology - N.A.

Mobile Advertising Revenue Forecast Methodology - N.A.

Advertisers Optimism Next Six Months…Online, Cable TV and Mobile

Mobile Advertising Revenue - N.A. (2008 - 2013)

Mobile Advertising Revenue by Format- N.A. (2008 - 2013)

% of Mobile Advertising Revenue by Format - N.A.

To order this report:

Reportlinker Adds Mobile Advertising: Analysis and Forecasts

http://www.reportlinker.com/p0128588/Reportlinker-Adds-Mobile-Advertising-Analysis-and-Forecasts.html

More market research reports here!

Reportlinker
Nicolas: nbo@reportlinker.com
US: (805)-652-2626
Intl: +1 805-652-2626

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