Bausch & Lomb Announces New Center for Patient Insights

Unique Initiative Delivers Industry Trends, News and Insights to Eye Care
Practitioners Nationwide

ROCHESTER, N.Y., June 26 /PRNewswire/ -- Bausch & Lomb announces the launch of
the Center for Patient Insights - a first-of-its-kind initiative that strives
to increase access to unbiased industry information, trends, market research,
and insights for eye care professionals across the U.S. The Center for
Patient Insights' main goal is to deliver news and insights that help eye care
professionals better understand their patients, their industry and the
information and opportunities available to them.

"Eye care professionals across the country have consistently communicated to
us that one of their key needs and wants is to continue raising their
understanding of how to increase patient loyalty and satisfaction," says
Steven Robins, president, North America, Vision Care. "With the new Center
for Patient Insights, Bausch & Lomb is able to offer eye care practitioners a
source of aggregated and unbiased industry news and research that will help
them grow their knowledge base, practice and patient satisfaction and
loyalty."

The Center for Patient Insights is specifically designed to be an accessible,
simple and efficient source of easy and quick-to-read newsworthy information.
The Center will utilize a variety of channels to publish timely, relevant and
comprehensive data gathered from patient and consumer research commissioned by
Bausch & Lomb and nationally recognized data providers such as HPR and Gallup.

"With the Center for Patient Insights, Bausch & Lomb has created a great
opportunity for eye care practitioners to access and reference the market
information needed to make informed decisions for their practices and their
patients," says Walt West, M.D., chief optometric editor, Optometric
Management Magazine.

The Center's interactive portal on www.CenterForPatientInsights.com launches
in the coming weeks and will provide ECPs with brief PatientPoints summarizing
industry trends and research on patient attitudes and beliefs, as well as
insights on how this data can be used to positively impact their practices.
PatientPoints and research insights will be downloadable from the website and
printable for future ease of use and reference. The website will also include
a search function that allows users to easily locate specific information via
keywords and categories, which include vision conditions, patient outcomes and
patient preferences.

About Bausch & Lomb
Bausch & Lomb is dedicated to bringing visionary ideas to eye health. Its core
businesses include contact lenses and lens care products, ophthalmic surgical
devices and instruments, and ophthalmic pharmaceuticals. The Bausch & Lomb
name is one of the best-known and most respected healthcare brands in the
world. Founded in 1853, the company is headquartered in Rochester, N.Y., and
employs more than 10,000 people worldwide. Its products are available in more
than 100 countries. More information is available at www.bausch.com.

SOURCE Bausch & Lomb

Lina Shustarovich, Brand Building Communications for Bausch & Lomb,
+1-212-343-8917, lshustarovich@brandbuildingnyc.com