CCID Consulting Announces Article on Windows 7

BEIJING--(Business Wire)--
CCID Consulting, China`s leading research, consulting and IT outsourcing service
provider, and the first Chinese consulting firm listed in Hong Kong (Hong Kong
Stock Exchange: HK08235), released its article on Windows 7.

It is difficult to predict whether Windows 7 could succeed. On one hand, perhaps
Windows 7 is more glaring than Windows XP, but the real breakthrough has not yet
fully demonstrated, after all, the operating system is not the fashionable
dress. On the other hand, many people have used XP for a long time, especially
in China, if there is budget, using Windows 7 could access Microsoft`s support,
especially OEMs.

Windows opens an era, creates the success but muffles its legs

DOS-Windows success is product`s success, and it is also the business mode`s
success. PC`s landslide victory to Apple Mac owed to IBM`s selfless open to PC
technology, Microsoft and Intel used this open system`s underlying hardware and
software to provide products, and successfully translated IBM PC compatible
system architecture to Wintel standard framework so as to enclose their
exclusive domain in the PC era. Taking graphical interface technology as
reference, Microsoft brought new PC application experience to users through
Windows 2 and Windows 3. Microsoft subsequently launched Windows 95, gradually
developed users` operation habit; with regard to technology, Microsoft put an
end to the possibility of other operating systems' products using Microsoft
graphical interface (at least at that time). In addition, Windows 95 had great
success with powerful market promotion, which officially opened the Windows era.
During this era, all the challengers had suffered Microsoft`s devastating
strike: on one hand, this ability to crack down on opponents proved the success
of Microsoft's business model; but on the other hand, anti-Microsoft business
model and the strength of anti-Windows started to form.

Linux`s entrance in the PC operating system field is the most positive approach
to impact Windows system. However, using opponent`s successful mode to compete
with opponent can only hurt Windows' fur. Java reduces application software`s
dependence on operating system with increasing PC software system`s layers,
which has a great impact on the Windows business mode. However, operating
practices and a large number of Windows applications still lock the vast
majority of Windows users. Only Microsoft could really knock down Windows,
besides, the powers beyond PC play a role in adding fuel to the flames.

More external devices are connected with PC since Windows was born, Windows
managed objects and contents continue to expand, Windows size and operation
resources occupy more space. However, with regard to users, another key
operating system function -- human-computer interaction doesn`t have a large
change, which includes documents management and use. Windows 7 makes certain
improvement, but far from enough.

Windows business mode decides maintaining and strengthening users` inherent
operation habits and controlling all the useful equipment and applications,
which is Microsoft`s logistic foundation for Windows development. Innovatively
and even revolutionarily bringing better user experience violates this business
logic. Because no one could shake the status of Windows in PC operating system
field, why would Microsoft take risks?!

If we follow Windows and extend our sight from PCs to the mobile terminal field,
we will know that another force coming from the flanks is about to attack
Windows. With brand new interactive products, Apple, which was once defeated in
the PC field, now relives its youth in the portable device field, including the
mobile terminal market. But, in this field, Windows still upholds the business
logic of transplanting the habits and applications on PCs to win customers. It
is relatively insensitive to the approaching threat in the PC operating system
field. This may have something to do with Windows` self confidence or arrogance
of ignorance, just in the way as most leading PC vendors treated netbooks at the
beginning.

With the PC gone, what can Windows adhere to?

Over 20 years ago, IBM compatible machines created the PC industry and lead to
the glories of the Wintel Alliance. But today, PCs are in old age. Interactive
terminals will eventually replace transaction computing-type terminals. PC
operating systems represented by Windows will retire if they do not transform.

Industry integration has become a reality from a concept and trend. The curtain
for product integration has also been lifted. More and more products between
PCs, mobile phone and home appliances will emerge. Netbook is only one tip of
such a change. However, Google Android has raised its head. Based on Microsoft`s
OS development cycle, CCID Consulting forecasts that when the next-generation
Microsoft terminal OS emerges, terminals will have gradually evolved into three
main types: portable interactive terminals, desktop interactive terminals and
automatic answering terminals. But, none of these terminals takes driving all
kinds of external devices as their main task. They are all man-machine,
machine-machine interactive interfaces in networks of different sizes. Such
terminals will have a more compact internal structure, and no longer need PC
operating systems as big as Windows.

In the longer term, virtualization technology will make it possible to create a
program operating environment for terminals at the server end. Users, whether
they are in their company, at home or even outdoors, can run all kinds of
applications on terminals without an operating system, in the way like what we
do today. Cloud Computing (or other remote computing models) will distribute
large number of computations to the remote end. Terminals` work after startup
and self-detection are no longer installed into the operating system but an
application for online resources will be made. When it is no longer necessary to
run personal applications on local PCs, Microsoft`s carefully orchestrated
cofferdam of Windows locking user will eventually become a Maginot Line. Users`
Windows operation habits will also be replaced by the open Internet application
operation habits. The large number of applications on Windows will also be
replaced by services based on the Internet. When users no longer rely on Windows
to use new terminals, Windows` hegemonic business models will come to an end. An
era will also come to a stop.

About CCID Consulting

CCID Consulting Co., Ltd. (hereinafter known as CCID Consulting), the first
Chinese consulting firm listed in the Growth Enterprise Market of the Stock
Exchange (GEM) of Hong Kong (stock code: 8235.HK), is directly affiliated with
China Center for Information Industry Development (hereinafter known as CCID
Group). Headquartered in Beijing, CCID Consulting has so far set up branch
offices in Shanghai, Guangzhou, Shenzhen, Wuhan and Chengdu, with over 300
professional consultants after many years of development. The company's business
scope has covered over 200 large and medium-sized cities in China.

Based on major areas of competitiveness: industrial resources, information
technology and data channels, CCID Consulting provides customers with public
policy establishment, industry competitiveness upgrading, development strategy
and planning, marketing strategy and research, HR management, IT programming and
management. CCID Consulting's customers range from industrial users in
electronics, telecommunications, energy, finance, automobile, to government
departments at all levels and diversified industrial parks. CCID Consulting
commits itself to becoming the No. 1 advisor for enterprise management, the No.
1 consultancy for government decisions and the No. 1 brand for IT application
consulting.

CCID Consulting Co., Ltd.
Cynthia Liu, +86-10-8855-9080
Coordinating Manager
liuyan@ccidconsulting.com

Copyright Business Wire 2009