HearAtLast to Launch Exclusive Groundbreaking Neuro-Compensator(TM) Technology Hearing Aids From VitaSound

MISSISSAUGA, ON, Jun 26 (MARKET WIRE) --
HearAtLast Holdings, Inc. (PINKSHEETS: HRAL), a leading provider of
suitable affordable solutions to clients with hearing needs in the
billion dollar hearing loss market, announced today that in keeping with
its tradition of bringing innovative new products to consumers, the
Company announces the unveiling of breakthrough hearing products based on
the Neuro-Compensator(TM) algorithm technology from VitaSound Audio.

The NEURO-COMPENSATOR(TM) hearing instruments are powered by the newest
groundbreaking neuro-biological technology designed to optimize the
auditory nerve output. Based on many years of research at McMaster
University into the electrical signals that are transmitted to the brain
by the auditory nerves in healthy and impaired ears, this patented
technology is designed to significantly improve the perceived audio
quality in hearing devices. Using standard audiometric test data, the
algorithm engine derives a customized map of an individual's auditory
system and configures the hearing device to optimize auditory nerve
output for that individual. Clarity of sound, perception of true pitch,
and more normal perception of own voice are just some of the benefits
noted by trial subjects.

"Neuro-Compensation represents a unique Canadian story from research at
McMaster University, development at VitaSound, to market launch at our
retail locations in Wal-Mart Canada stores," said Matthew Sacco, CEO of
HearAtLast. "This underscores our commitment to being first to bring
innovative new technologies to consumers."

Available first in Canada exclusively at selected HearAtLast locations in
mid-April, products will be generally available throughout the chain by
the end of May.

About VitaSound

VitaSound's mission is to develop and bring to market hearing solutions
that are unique and innovative, but also accessible and affordable, to
enable all individuals to benefit from better communications and quality
of life. We focus on total hearing healthcare which involves protection,
preservation, care and improvement, all in the context of today's active
lifestyles.

For more information on VitaSound Audio, Inc., please visit:
www.vitasound.com

About HearAtLast

HearAtLast Holdings, Inc. is a Nevada corporation that owns and operates
its wholly owned subsidiary of hearing stores co-located within select
Wal-Mart stores throughout Canada. Their chain of hearing stores
specializes in the sale of digital hearing aids and testing services. The
Company is the affordable hearing solution for Canadians, combining the
most sought after retail space in North America with convenience and
location. HearAtLast provides State of the Art Hearing Testing and
Dispensing services to individuals with all types of measurable hearing
loss.

HearAtLast facilities sell a selection of high quality brand name hearing
aids and also offer complimentary screening tests, clinical hearing tests,
high end ear buds and assistive listening devices. The Company's mission
is to consolidate the highly fragmented hearing services industry while
providing unparalleled service to the estimated 30+ million hearing
impaired individuals throughout North America. After a prescription is
approved, the independent on-site audiologists and hearing aid
practitioners at HearAtLast utilize a refined process to dispense the
latest in Name Brand digital hearing aids.

For more information please visit www.hearatlast.com

Safe Harbor

Statements about the Company's future expectations and all other
statements in this press release other than historical facts, are
"forward-looking statements" within the meaning of Section 27A of the
Securities Act of 1933, Section 21E of the Securities Exchange Act of
1934, and as that term is defined in the Private Securities Litigation
Reform Act of 1995. The Company intends that such forward-looking
statements be subject to the safe harbors created thereby.

The above information contains information relating to the Company that is
based on the beliefs of the Company and/or its management, as well as
assumptions made by any information currently available to the Company or
its management. When used in this document, the words "anticipate,"
"estimate," "expect," "intend," "plans," "projects," and similar
expressions, as they relate to the Company or its management, are intended
to identify forward-looking statements. Such statements reflect the
current view of the Company regarding future events and are subject to
certain risks, uncertainties and assumptions, including the risks and
uncertainties noted. Should one or more of these risks or uncertainties
materialize, or should underlying assumptions prove to be incorrect,
actual results may vary materially from those described herein as
anticipated, believed, estimated, expected, intended or projected. In
each instance, forward-looking information should be considered in light
of the accompanying meaningful cautionary statements herein. Factors that
could cause results to differ include, but are not limited to, successful
performance of internal plans, the impact of competitive services and
pricing and general economic risks and uncertainties.

Investor Relations:
HearAtLast Holdings, Inc.
Aldo Rotondi
416-436-3795
investorrelations@hearatlast.com

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