Kunimasa Suzuki Named New Deputy President of Sony Computer Entertainment Inc.

TOKYO, June 26 /PRNewswire/ -- Sony Computer Entertainment Inc. (SCEI)
announced today that Kunimasa Suzuki has been named Representative Director,
Deputy President of SCEI effective July 1, 2009, in addition to his current
role as SVP, Deputy President, Networked Products & Services Group (NPSG),
Sony Corporation (Sony). Suzuki will report to Kazuo Hirai, President and
Group CEO, SCEI, and EVP and President, NPSG, Sony, and assist him in managing
the day-to-day operations of the PlayStation(R) business overall. He will
specifically be responsible for the areas of strategy and product planning,
with both the Strategy Planning Division and Product Planning Division
reporting directly to him.

Suzuki joined Sony Corporation in 1984, and was assigned to the Overseas
Marketing Division, working in Saudi Arabia and the United States. In 1995,
he was transferred to Sony Argentina S.A. as President, where he devoted his
efforts towards expanding sales of Sony products in South America. In 1999,
he was appointed General Manager, Global VAIO Direct Company, Sony, and until
March 2007, contributed significantly to further expanding the VAIO business
and firmly establishing it as one of Sony's signature brands. In April 2007,
he was appointed General Manager, Consumer Products Group Integrated Products
and Business Strategy, Sony, and in November, General Manager, Consumer
Products Group Corporate Planning Office, Sony, where he was heavily involved
in the development of consumer electronics products. From April 2008 to March
2009, he served as EVP, Sony Electronics Inc. in the United States. In April
2009, Suzuki assumed the position of Deputy President, NPSG, and is now
working in tandem with Kazuo Hirai in formulating strategies and business
direction as well as executing various key initiatives.

Suzuki combines strong leadership qualities with a profound knowledge of
network business and strategy that he has accumulated over many years working
in the area of consumer products, such as VAIO. Together with Hirai, he will
now spearhead the PlayStation business, where the network will now play an
even greater role in expanding the business going forward.

"I'm very happy and pleased to welcome Kuni to the PlayStation team," said
Kazuo Hirai. "He has been working with me very closely as my right hand man
at NPSG, and I'm confident that his talent and expertise in the area of
consumer electronics products and network businesses, as well as the abundant
skills and know-how he has gained through his experiences in diverse
international markets will bring new energy to SCE and help accelerate the
further expansion of the PlayStation business globally."

"I'm extremely excited to join the PlayStation team," said Kunimasa Suzuki.
"I'm determined to maximize my contribution to accelerating the expansion of
the PlayStation business, one of Sony's core categories, and at the same time
play an active role in linking the consumer electronics and PlayStation teams
to strategically fuse both businesses and create new and truly unique Sony
user experiences."

About Sony Computer Entertainment Inc.
Recognized as the global leader and company responsible for the progression of
consumer-based computer entertainment, Sony Computer Entertainment Inc. (SCEI)
manufacturers, distributes and markets the PlayStation(R) game console, the
PlayStation(R)2 computer entertainment system, the PSP(R)
(PlayStation(R)Portable) handheld entertainment system and the PLAYSTATION(R)3
(PS3(R)) system. PlayStation has revolutionized home entertainment by
introducing advanced 3D graphic processing, and PlayStation 2 further enhances
the PlayStation legacy as the core of home networked entertainment. PSP is a
new handheld entertainment system that allows users to enjoy 3D games, with
high-quality full-motion video, and high-fidelity stereo audio. PS3 is an
advanced computer system, incorporating the state-of-the-art Cell processor
with super computer like power. SCEI, along with its subsidiary divisions
Sony Computer Entertainment America Inc., Sony Computer Entertainment Europe
Ltd., and Sony Computer Entertainment Korea Inc. develops, publishes, markets
and distributes software, and manages the third party licensing programs for
these platforms in the respective markets worldwide. Headquartered in Tokyo,
Japan, Sony Computer Entertainment Inc. is an independent business unit of the
Sony Group.

PlayStation, PLAYSTATION, PSP and PS3 are registered trademarks of Sony
Computer Entertainment Inc.

SOURCE Sony Computer Entertainment Inc.

Corporate Communications of Sony Computer Entertainment Inc., 03-6438-8686