Disney.com and Walmart Launch `Rock Out Your Zone` Promotion

Tied to `U Rock 2` event on Disney.com, promotion features casual game with free
`Hannah Montana` song download

Walmart`s `Your Zone` teen home furnishings brand is key `U Rock 2` sponsor
NORTH HOLLYWOOD, Calif.--(Business Wire)--
Disney.com and Walmart have created a unique online promotion tied to Disney`s U
Rock 2, a user generated content event that invites fans to create their own
music videos set to songs from popular Disney artists and post their original
videos on Disney.com. Targeted to tweens, teens and moms, "Rock Out Your Zone"
(www.disney.com/rockout) is an integrated promotion created by Disney.com that
brings together the music of U Rock 2 with Walmart`s popular new teen home
furnishings line, "Your Zone."

Interactive features on the "Rock Out Your Zone" microsite include:

* "Your Zone Memory Challenge" online game that offers players a free download
of Hannah Montana song "Ice Cream Freeze"
* "Find Your Look" interactive quiz that offers a series of questions to
ultimately determine personal style
* A guide for parents to get clued-in on the latest teen and tween trends hosted
by Disney Family.com
* A link to the 3-D tour of Walmart`s "Your Zone" product line at
Walmart.com/yourzone

The Disney Media Sales and Marketing team worked with Walmart on the U Rock 2
sponsorship to create a comprehensive multi-platform promotion that, in addition
to the exclusive online offerings, includes television spots on Disney XD and
print ads in Disney FamilyFun magazine. All media will drive traffic to the
Disney.com/rockout microsite.

"U Rock 2 is our marquee summer event on Disney.com, and we`re thrilled to have
Walmart on board as the key sponsor," stated Paul Yanover, executive vice
president and managing director, Disney Online. "`Your Zone` is a great fit for
the U Rock audience."

The Your Zone line includes bedding, décor, and furnishings designed to be
expressive and energetic, inspiring tweens and teens to create a space that
expresses their evolving personality. As the latest addition to Walmart`s
growing Home proprietary brand portfolio, Your Zone offers fun and comfy
products that tweens and teens love at unbeatable prices.

"`Rock Out Your Zone` is a great example of how we can uniquely leverage the
broad reach of the Disney brand across multiple platforms, particularly in
reaching tweens and moms," stated Tricia Wilber, executive vice president,
Disney Media Sales and Marketing.

U Rock 2 invites fans to create their own music videos set to songs from popular
Disney artists and upload their original videos on Disney.com
(www.Disney.com/urock). The most popular U Rock video finalists, voted on by
fans, will win the ultimate rock star experience including a trip to Los
Angeles, an in-studio "take over" at Radio Disney, a visit to the set of a
Disney Channel show, and more.

The song selections that can be downloaded from the U Rock 2site are:

* "One And The Same" by Demi Lovato and Selena Gomez from the Disney Channel
Playlist CD, with exclusive music video available on the Princess Protection
Program DVD
* "Paranoid" by Jonas Brothers from their upcoming album "Lines, Vines and
Trying Times"
* "Hey" by Mitchel Musso from his self-titled album "Mitchel Musso"
* "Ready to Rock" bySteve Rushton featured in the upcoming Walt Disney Pictures`
film "G-Force"

This is the second annual U Rock event on Disney.com. In 2008, thousands of fan
videos were uploaded and millions of fans rated and commented on their favorite
videos. New this year, fans will be able to watch and vote for their favorite
videos via mobile phone by texting UROCK to DISNEY (347639).*

Fans can upload videos on Disney.com now through July 12, 2009. Finalists in
each of the U Rock 2 categories will be announced on July 17, 2009 and fans can
then vote for their top video picks through July 31, 2009. U Rock 2 on
Disney.com is presented in partnership with Hollywood Records, Walt Disney
Records, Radio Disney, Walt Disney Pictures and Walt Disney Studios Home
Entertainment.

*Standard carrier fees apply. If you`re under 18, get your parents` permission
first.

About Disney Online

Disney Online (www.Disney.com or text MOBILE to DISNEY), a unit of Disney
Interactive Media Group, produces the No. 1 ranked community-family and
parenting destination on the World Wide Web. Launched in 1996, Disney.com is the
online and now mobile web gateway to all of the company's Disney-branded
entertainment initiatives, providing comprehensive access to, and information
about Disney movies, travel, television, games, music, shopping and live events.

In addition, Disney Online develops and publishes a range of online products and
services including Pirates of the Caribbean Online, Disney's Toontown Online,
Disney Fairies Pixie Hollow and Disney Club Penguin.

Disney Interactive Media Group (DIMG) is an affiliate of The Walt Disney Company
(NYSE: DIS).

About Walmart

Every week, millions of customers visit Walmart Stores, supercenters,
Neighborhood Markets, and Sam`s Club locations across America or log on to its
online store at www.walmart.com. The company and its Foundation are committed to
a philosophy of giving back locally. Walmart is proud to support the causes that
are important to customers and associates right in their own neighborhoods, and
last year gave more than $378 million to local communities in the United States.
More information about Walmart can be found by visiting www.walmartstores.com.

Disney Online
Brandy Phillips, 818-623-3764
Brandy.Phillips@Disney.com

Copyright Business Wire 2009