New Wine Goes Green in Big Way ... Introducing CalNaturale - Organic Grapes, Premium...

New Wine Goes Green in Big Way ... Introducing CalNaturale - Organic Grapes,
Premium Wine, Portable Package

LATHROP, Calif., June 26 /PRNewswire/ -- Organically grown grapes and the
ultimate in green packaging have been combined in the development of
CalNaturale, the newest product being introduced by cutting-edge manufacturer,
California Natural Products (CNP) of Lathrop, CA. The company will bring
CalNaturale Cabernet Sauvignon - a premium wine made with grapes grown
organically in the Paso Robles Appellation and packaged in a flexible carton -
to the marketplace in late summer 2009. CalNaturale becomes part of the
organic wine category which saw an increase of 30% in 2008.(1)

(Photo: http://www.newscom.com/cgi-bin/prnh/20090626/LA38855)

CalNaturale will be sold in 500 ml and one liter prisma Tetra Pak cartons,
offering two environmentally friendly choices to the consumer. While the liter
prisma Tetra Pak is 19% lighter with 33% more wine than the traditional 750 ml
glass bottle, the production and handling of the flexible packaging consumes
less than half of the greenhouse gases, waste and energy than glass. As a
comparison, one truckload of empty Tetra Pak cartons is equivalent to 26
truckloads of empty glass bottles. In addition to producing a small carbon
footprint, 70% of the packaging used with the product comes from renewable
resources. These sustainability benefits have played a key role in the
expansion of the number of wines now being sold in Tetra Pak flexible
packaging, which grew 49% in 2008.(2)

CalNaturale will add a new dimension to the Super Premium wine segment of the
market with its desirable product/package combination. The Tetra Pak carton is
lightweight, unbreakable and requires no special tools to open. The consumer
will also find it portable, convenient and completely re-sealable. At the
store level, case packs for CalNaturale will be smaller and lighter, requiring
less energy to move and less space to stack than traditionally packaged wines.
Upscale graphics on the unique container create an eye-catching package for
the wine which will be positioned on the shelf alongside traditional and
organic wines.

The CalNaturale 2008 Cabernet Sauvignon is the first and only California wine
packaged in a Tetra Pak carton from organically grown grapes certified by
CCOF. The wine is a classic example of the exceptional Cabernets coming from
Paso Robles, located in California's highly acclaimed Central Coast region.
With each lot slowly fermented and patiently aged, consumers will find
CalNaturale Cabernet full-bodied, very approachable and easy to pour from its
portable package.

But just how does wine in a Tetra Pak container taste? Confirmed taste tests
conducted with professional wine judges and winemakers concluded no
statistical difference in taste between wine bottled in the Tetra Pak carton
versus the wine served from a 1 liter bottle.(3)

About California Natural Products

California Natural Products was started by Pat Mitchell in 1980 as an R&D
Company and began producing product in flexible packaging in 1994. Since
collaborating on the first launch of wine in Tetra Pak cartons in the U.S. in
2004, CNP has packed over 2 million cases. This includes custom packing for
some of California's leading premium wine producers and the largest wineries
in the world.

"We are excited about the introduction of our own brand into the marketplace,"
said company Executive Vice President, Rodney Tipton. "With CalNaturale, we
are using our experience as a bonded winery "bottling" in flexible packaging,
to bring this exciting new product to the table." CNP prides itself on being
environmentally responsible and looks forward to adding to the line of
CalNaturale premium varietal wines in the future.

CNP remains the only manufacturer on the West Coast with 500 ml, 750 ml and
liter prisma capabilities. The introduction of CalNaturale will mark the first
branded product for the company. www.cnp.com.

(1)Organic Wine Journal/December 2008
(2)Wine Market Council
(3)Research conducted by Heather Pyle Lucas/October 2006

SOURCE California Natural Products

Yvette Khan of California Natural Products, +1-209-858-2525, ext. 250, Fax,
+1-209-858-4076, yvette.khan@calnaturale.com