Hanna Lee Communications, Inc. Named PR Agency of Record for Lowell International...

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Fri Jun 26, 2009 1:57pm EDT

Hanna Lee Communications, Inc. Named PR Agency of Record for Lowell
International Foods

National PR Campaign to Launch: New Line of European-Style Yogurts

NEW YORK, June 26 /PRNewswire/ -- Hanna Lee Communications, Inc., a boutique
PR agency specialized in food, beverage, travel and lifestyle, today announced
that it was named the PR agency of record for Lowell International Foods, an
Illinois-based, premium specialty food importer and producer.  The one-year
program includes comprehensive media relations targeting both trade and
consumer media, website consulting and extensive trade show support.  The
agency will kick-off the national launch of the Lowell European Classic(TM)
Yogurt line at the Fancy Food Show in New York City on June 28-30, 2009. 

(Logo: http://www.newscom.com/cgi-bin/prnh/20090626/FL38761LOGO)

"We're very excited to represent these unique, top quality yogurts," said
Hanna Lee, President and Founder of Hanna Lee Communications, Inc.  "Lowell
yogurts are creamy, wholesome and natural.  We can't wait to promote the
healthy yogurt lifestyle."

"We recognized Hanna Lee Communications' outstanding work for other clients
and their track record for building brands," said Conrad J. Lowell, President
& CEO.  "They have the strategies, ideas and passion to help us successfully
introduce our European-style yogurts to the American consumer."

ABOUT LOWELL INTERNATIONAL FOODS:
Headquartered in Franklin Park, Ill., Lowell International Foods is a premium
specialty food importer and producer.  The company, which was founded in 1993,
markets 2,500 products from Europe and sells 300 items under its Lowell label.
 Its business philosophy is to exclusively carry and produce "best of
category" items.  Led by entrepreneur Conrad J. Lowell, the company recently
launched its premium line of Lowell European Classic(TM) Yogurts that brings
the creamy texture and vibrant, natural fruit flavors of European-style yogurt
to the American consumer.  Lowell International Foods is a wholly-owned
subsidiary of Lowell International Co.  For more information, please visit
www.lowelldairy.com. 

ABOUT HANNA LEE COMMUNICATIONS, INC:
Headquartered in New York City, Hanna Lee Communications, Inc. is an
award-winning, boutique PR agency specialized in food, beverage, travel and
lifestyle PR and event management.  The agency only represents products and
companies in which it believes and is passionate about.  Hanna Lee
Communications has created a number of successful PR case studies, including
the "Truth in Vodka" campaign for Sobieski Vodka.  The agency also contributed
to developing the Prosecco category in the U.S. through its work for Mionetto
and has distinguished itself by cultivating long-term, trustworthy
relationships with clients, key industry influencers as well as journalists in
both the trade and consumer media. For more information, please visit
www.hannaleecommunications.com.


SOURCE  Hanna Lee Communications, Inc.

Hanna Lee, hanna@hannaleecommunications.com, or Jessica Wodicka,
jessica@hannaleecommunications.com, both of Hanna Lee Communications, Inc.,
+1-212-527-9969 (office), +1-646-752-1526 (cell)
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