Cars.com Partners With NIADA to Develop Free DealerADvantage Bootcamp Webinar Series...

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Fri Jun 26, 2009 2:57pm EDT

Cars.com Partners With NIADA to Develop Free DealerADvantage Bootcamp Webinar
Series to Help Independent Dealers Manage Profitability

CHICAGO, June 26 /PRNewswire/ -- Cars.com announced today that it will partner
with NIADA to produce an online training program specifically developed for
independent dealers. The free DealerADvantage Bootcamp sessions are designed
to help dealers more profitably manage their operations. Topics range from
balancing floorplan debt-to-equity ratios to implementing effective online
advertising and internet sales processes.

"Given the daily demands of running their business, independent dealers
typically find themselves with little time to attend conventions and workshops
for the ongoing training they need," said Ralph Ebersole, director of
automotive consulting and dealer training at Cars.com. "The DealerADvantage
Bootcamp series allows them to discuss and learn the latest strategies and
tactics without cost or having to leave their stores."

"We value partners such as Cars.com who show a true commitment to our dealers
and the success of their business," said Mike Linn, CEO of NIADA.
"Particularly in the current economy, only by working together can we as an
industry move forward."

The 2009 DealerADvantage Bootcamp sessions begin on July 24 and continue
through Dec. 4. The 45-minute workshops include:

    --  July 24: Balancing Debt-to-Equity Ratio in Your Floorplan
    --  Aug. 21: Building the Right Inventory
    --  Sept. 25: Bringing Your Brand Online: Making the Transition to a
Digital
        Dealership
    --  Oct. 16: Optimizing Your Process
    --  Nov. 20: Measuring Your Investment


    --  Dec. 4: Web 2.0: Advanced Brand-Building Techniques




The DealerADvantage Bootcamp sessions will be led by a Cars.com automotive
consulting and dealer training expert. Automotive retail industry panelists
also will participate to provide their perspective and practical tips dealers
can use at their stores.

Dealers do not have to be Cars.com customers to attend the webinars, but they
must download free WebEx software (http://www.webex.com) to participate. In
addition to DealerADvantage Bootcamp, Cars.com offers a comprehensive dealer
training program, at no cost, that includes in-market and web-based training
workshops and a monthly enewsletter. Information can be found at
http://www.dealers.cars.com/dealer_resources.php.

About NIADA
The National Independent Automobile Dealers Association (NIADA)
http://www.niada.com/, founded in 1946, has represented quality independent
automobile dealers for more than 60 years. NIADA assists its members in
becoming more successful within the used motor vehicle industry. Through
membership in NIADA, members join with more than 20,000 other professional
automobile dealers who share the dream of financial prosperity for their
business. NIADA is the industry's legislative representative -- working hard
every day to protect dealer and consumer interests. The association
consistently brings forward industry education, valuable industry information
along with services and benefits designed to prepare members for an
ever-changing marketplace. As a consumer friendly association, automotive
consumer information can be found on http://www.autoconsumer.tv/.

About Cars.com
Cars.com is the leading destination for online car shoppers, offering
credible, easy-to-understand information from consumers and experts to help
buyers formulate opinions on what to buy, where to buy and how much to pay for
a car. With comprehensive pricing information, side-by-side comparison tools,
photo galleries, videos, unbiased editorial content and a large selection of
new- and used-car inventory, Cars.com puts millions of car buyers in control
of their shopping process with the information they need to make confident
buying decisions.

Launched in June 1998, Cars.com is a division of Classified Ventures, LLC,
which is owned by leading media companies, including Belo (NYSE: BLC), Gannett
Co., Inc. (NYSE: GCI), The McClatchy Company (NYSE: MNI), Tribune Company and
The Washington Post Company (NYSE: WPO).


SOURCE  Cars.com

Brian R. Hannan, Trade Communications Manager of Cars.com, direct,
+1-312-601-5519, mobile, +1-312-218-0788, bhannan@cars.com
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