Amazon.com Software Store Introduces New Windows 7 for over 50 Percent off, Launches Resource Center for Windows 7, and Announces Release-Day Delivery

Resource Center for Windows 7 features video demonstrations, customer forums and
reviews of the new operating system by independent industry experts

SEATTLE--(Business Wire)--
Amazon.com (NASDAQ: AMZN) today announced that the Amazon.com Software Store
(www.amazon.com/software) is now offering Microsoft`s new Windows 7 operating
system Home Premium Upgrade and Professional Upgrade packages for $49.99 and
$99.99, which represent a savings of 50 percent and 58 percent from the
suggested retail price. Amazon.com customers can pre-order Windows 7 at these
prices now through July 11, while supplies last. Customers who pre-order Windows
7 from Amazon.com can take advantage of the additional convenience of receiving
the product when it is released on October 22, which means they can order from
their PC or mobile device and receive Windows 7 on the same day it`s released in
physical stores.

"The Amazon.com Software Store is providing customers everything they need to
make an informed Windows 7 purchase decision, a chance to purchase the software
at a significant discount, and to be among the first to get their hands on the
product when it becomes available-all without having to go to the store because
orders will be delivered on release day," said Stacy Kerr, Director of the
Amazon.com Software Store.

The new Amazon.com Resource Center for Windows 7 launched today at
http://www.amazon.com/windows7, offering customers in-depth information on the
new operating system. The Windows 7 Resource Center will be updated regularly
with the latest commentary from independent industry experts, as well as video
demonstrations of new features and customer forums.

About Amazon.com

Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened
on the World Wide Web in July 1995 and today offers Earth's Biggest Selection.
Amazon.com, Inc. seeks to be Earth's most customer-centric company, where
customers can find and discover anything they might want to buy online, and
endeavors to offer its customers the lowest possible prices. Amazon.com and
other sellers offer millions of unique new, refurbished and used items in
categories such as Books; Movies, Music & Games; Digital Downloads; Electronics
& Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel; Shoes &
Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial.

Amazon Web Services provides Amazon`s developer customers with access to
in-the-cloud infrastructure services based on Amazon's own back-end technology
platform, which developers can use to enable virtually any type of business.
Examples of the services offered by Amazon Web Services are Amazon Elastic
Compute Cloud (Amazon EC2), Amazon Simple Storage Service (Amazon S3), Amazon
SimpleDB, Amazon Simple Queue Service (Amazon SQS), Amazon Flexible Payments
Service (Amazon FPS), Amazon Mechanical Turk and Amazon CloudFront.

Amazon and its affiliates operate websites, including www.amazon.com,
www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca,
and www.amazon.cn.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com,
Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. Actual results may differ significantly from management's
expectations. These forward-looking statements involve risks and uncertainties
that include, among others, risks related to competition, management of growth,
new products, services and technologies, potential fluctuations in operating
results, international expansion, outcomes of legal proceedings and claims,
fulfillment center optimization, seasonality, commercial agreements,
acquisitions and strategic transactions, foreign exchange rates, system
interruption, inventory, government regulation and taxation, payments and fraud.
More information about factors that potentially could affect Amazon.com's
financial results is included in Amazon.com's filings with the Securities and
Exchange Commission, including its most recent Annual Report on Form 10-K and
subsequent filings.

Amazon.com, Inc.
Media Hotline, 206-266-7180

Copyright Business Wire 2009