AKQA Announces 2009 Future Lions Winners

4th annual global student competition demonstrates digital concepts reaching
the real world

CANNES, France, June 26 /PRNewswire/ -- AKQA presented the winning entries in
its fourth annual Future Lions Competition at the Cannes Lions Festival held
today in Cannes, France. The global creative competition featured work from
more than 700 teams around the world. Students from five winning teams were
introduced to top shops attending the Cannes 2009 Lions Festival.

"It was an intense competition this year and support from the festival and the
traction the competition has gained over the years resulted in some
extraordinary entries," said Rei Inamoto, Chief Creative Officer at AKQA.
"These students are thinking on a level that will certainly influence the
future of our industry."

The Future Lions challenge is to develop an idea for advertising a brand in a
way that would not have been possible five years ago. There are no rules in
terms of media selection or technology; no restrictions around product or
target audience; and no fee to enter. The five winning Future Lions concepts
will be posted at the Future Lions web site and Facebook page the week
following the festival. They are:

-- "Fortum Active" by Gustav Johansson, Erik Hogfeldt and Rasmus
Keger of Berghs School of Communication in Sweden
-- "Element" by Hallvard Fjeldbraaten and Morten Halvorsen of
Westerdals School of Communication
-- "Expedia Warm Up" by Ebony Holmberg and Jason Deacon of Royal
Melbourne Institute of Technology
-- "IKEA Augmented Reality" by Gian Jonathan and Wai Wa of
Nanyang Academy of Fine Arts

-- "Starbucks Be Steady" by Sungkwon Ha and Michael Jungho Oh of
the School of Visual Arts, New York

Additionally, the Berghs School of Communication in Sweden was named 2009
Future Lions School of the Year for achieving the greatest number of shortlist
entries.

In addition to winning registration to the festival, sponsors provide Adobe
Creative Suite 4: Web Premium and a customized Flip MinoHD(TM) camcorder to
document their experience in Cannes.

Previous Future Lions winners can be found producing innovative work for
notable agencies such as Crispin Porter + Bogusky, Saatchi & Saatchi, Jung von
Matt and Fafar. Please visit www.futurelions.com next week to view entries of
the 2009 winners.

www.futurelions.com
www.facebook.com/futurelions

About AKQA Future Lions

AKQA's annual Future Lions student advertising competition gives students a
chance to shake up the advertising world at Cannes. The competition challenges
students to develop an idea for advertising a global brand in a way that would
not have been possible five years ago. There are no rules in terms of media
selection or technology; no restrictions around product or target audience. A
Future Lion redefines the medium and the message and influences the way media
is consumed in the future.

About AKQA

AKQA is one of the world's most influential creative and technology companies.
A recognized pioneer and innovator, AKQA provides ideas, insights, customer
relationship marketing and e-commerce solutions to the world's leading brands.
AKQA has offices in Amsterdam, London, New York, San Francisco, Shanghai and
Washington DC. For more about AKQA, visit www.akqa.com.

Contact: Molly Parsley, AKQA, (415) 645-9473 or molly.parsley@akqa.com or
Hester Bloch, AKQA, +44 (0)20 7780 4857, hester.bloch@akqa.com

SOURCE AKQA

Molly Parsley, +1-415-645-9473, molly.parsley@akqa.com, or Hester Bloch,
+44-0-20-7780-4857, hester.bloch@akqa.com, both of AKQA