Nike and Lance Armstrong Unite to Inspire and Mobilize the World in the Fight Against Cancer

TV, Digital and Grassroots Campaign to Run During the Tour De France
BEAVERTON, Ore.--(Business Wire)--
Nike (NYSE:NKE) today announced the launch of an integrated media and grassroots
campaign featuring Lance Armstrong, world-class athletes, celebrities and
survivors, in a call-to-action to join the global fight against cancer.

The campaign, "It`s About You," includes a TV commercial and a collection of
digital short films featuring inspirational cancer stories, new social
networking elements to help ignite a groundswell of support to fight cancer, and
dozens of LIVESTRONG city and sporting event moments across the United States
and in France.

"This campaign is not about me. I`m just one person, and I can`t fight a global
epidemic alone. We`re celebrating the strength of those facing the adversity of
cancer and giving them new ways to share their stories," said 7-time Tour de
France winner Lance Armstrong. "It`s about inspiring people to turn hope into
action, so we can beat this disease that strikes far too many, too often."

"It`s About You" features a television spot entitled "Driven," featuring Lance
Armstrong and cancer survivors, that debuts in the U.S. on Sunday night, June
28th. A 30- and 60-second spot will run on ABC, CBS, Comedy Central, ESPN, FOX,
MTV, NBC, and Versus throughout the Tour de France. In conjunction Nike is also
releasing a collection of digital short films featuring the stories of cancer
survivors and those who have been touched by someone living with cancer.
Athletes to be featured include Jon Lester, Sanya Richards and LaShawn Merritt,
as well as actors Patrick Dempsey and Evan Handler, and other cancer survivors
including three-time Iditarod winner Lance Mackey and Sean Swarner who is the
first cancer survivor to summit Mt. Everest.

"Lance is a symbol of hope and courage for people living with this terrible
disease," said Scott MacEachern, Nike General Manager for LIVESTRONG. "This
summer, we are encouraging people to actively join the fight against cancer and
giving them innovative ways to spread that message to others."

Nike is giving people innovative social media tools to share their messages of
hope and intent as they join in the global fight against cancer and are
motivated to take action. Supporters can submit inspirational messages online or
by text to a custom-made "Chalkbot" that will write those messages in yellow
chalk on the roads of the Tour de France, following the cycling tradition of
writing inspirational messages along the course. They will then receive an email
with GPS coordinates providing the location where their message will be chalked.
The LIVESTRONG pages at www.nike.com, launching this weekend, will also feature
new ways supporters can share their messages of hope and inspiration. A digital
map of the Tour de France is the site`s centerpiece, inviting supporters to
create public profiles and then upload their own inspirational stories, photos
and video.

"It`s About You" will also come to life in major markets via LIVESTRONG
"Chalking" events in New York City, Los Angeles, San Francisco and Chicago, and
along the Tour de France course. Each event will tie to a celebration happening
in that city and feature a local artist who will create a yellow chalk art
installation on the streets that people will be encouraged to expand upon with
their messages. Event images will then be uploaded to the LIVESTRONG pages at
www.nike.com.

In addition to all of the various TV, online and city campaign elements, Nike
athletes will wear yellow LIVESTRONG items at key sport moments to raise
awareness for the global cancer fight among their peers and fans.

* Men`s mile and women`s 1500 athletes wore yellow at the Prefontaine Classic
June 7.
* Nike Golfers, including 2009 US Open champion Lucas Glover, will wear
LIVESTRONG at the Travelers Championship June 22-28.
* Nike 6.0 BMX athletes Mike Spinner, Garrett Reynolds and Dennis Enarson will
sport LIVESTRONG product June 26-27 at the Chicago stop of the Dew Tour, the
most attended and viewed action sports tour in the world.
* Boston Red Sox pitcher and cancer survivor Jon Lester will wear a LIVESTRONG
glove and spikes during the entire month of July.
* Sprinters Sanya Richards and LaShawn Merritt will wear LIVESTRONG uniforms and
spikes at the Paris Golden League track & field meet on July 17.
* Nike athletes playing in the American Century Celebration Golf Tournament
beginning July 14 will wear yellow.

The 60 and 30-second ads, collection of digital films and development of the
Chalkbot were developed with Wieden+Kennedy Portland. The LIVESTRONG pages on
www.nike.com were created by R/GA.

NOTE TO EDITORS:
Imagery and information is available at www.NikeMedia.com.

Nike and the Lance Armstrong Foundation

Nike is a long-time supporter of Lance Armstrong and the cancer cause. Since
2004, Nike has helped the Lance Armstrong Foundation raise tens of millions of
dollars to fight cancer. Nike created the LIVESTRONG wristband in 2004 and was
instrumental in making it a global phenomenon, with more than 70 million bands
being worn to date. Nike recently created the LIVESTRONG collection of running
and training apparel, footwear and accessories, enabling people to show their
support and wear sports products that help others live strong.

About Nike

NIKE, Inc. based near Beaverton, Oregon, is the world's leading designer,
marketer and distributor of authentic athletic footwear, apparel, equipment and
accessories for a wide variety of sports and fitness activities. Wholly-owned
Nike subsidiaries include Cole Haan, which designs, markets and distributes
luxury shoes, handbags, accessories and coats; Converse Inc., which designs,
markets and distributes athletic footwear, apparel and accessories; Hurley
International LLC, which designs, markets and distributes action sports and
youth lifestyle footwear, apparel and accessories; and Umbro Ltd., a leading
United Kingdom-based global football (soccer) brand. For more information, visit
www.nikebiz.com.

About The Lance Armstrong Foundation

At the Lance Armstrong Foundation, we fight for the 28 million people around the
world living with cancer today. There can be - and should be - life after cancer
for more people. That's why we kick in at the moment of diagnosis, giving people
the resources and support they need to fight cancer head-on. We find innovative
ways to raise awareness, fund research and end the stigma about cancer that many
survivors face. We connect people and communities to drive social change, and we
call for state, national and world leaders to help fight this disease. Anyone
anywhere can join our fight against cancer. Join us at www.LIVESTRONG.org.

For more information, including multi-media materials, please visit:
www.nikemedia.com

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Nike
Media Relations, 212-367-4447

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