UPDATE 2-ASOS says trading robust as profit doubles
* Full-year pretax profit 14.1 mln stg vs f'cst 14.2 mln stg
* 13 weeks to June 26 sales up 52 pct
* Confident of another year of strong progress
* Says main market listing likely within 2 years
* Shares down 4 pct at 0733 GMT
(Adds detail, CEO, analyst comments, shares)
By James Davey
LONDON, June 29 (Reuters) - British Internet fashion retailer ASOS Plc (ASOS.L) posted an expected 93 percent rise in year profit and said current trading was robust, boosted by strong demand for jumpsuits, boyfriend blazers and marble wash denim.
The group, whose ASOS.com website targets internet-savvy 18 to 34 year olds looking to emulate the designer looks of celebrities such as Kate Moss and Victoria Beckham but at a fraction of the price, said sales increased 52 percent year on year in the 13 weeks to June 26.
Chief Executive Nick Robertson said that although this represented a slowdown from growth of 104 percent for the year to March 31 it was still "an exceptional performance, given the current economic climate".
He was relaxed about recent data for the UK online retail industry showing a significant slowdown in sales growth.
The IMRG Capgemini e-Retail Sales Index showed online retail sales rose 8.2 percent in May on the same month last year to around 3.7 billion pounds ($6.09 billion), the slowest growth rate in the index's nine-year history. [ID:nLH662425]
"I've always outperformed them (the IMRG figures), that's the thing," Robertson told Reuters.
"What it's showing is that for a period of time at least it (the industry) has started to slow, but that's as likely to go up again as it is to go down again," he said.
Shares in ASOS, which have increased in value by 52 percent over the last six months, were down 4 percent at 365.5 pence at 0733 GMT, valuing the business at 265 million pounds.
"As the market's positive view towards cyclicals potentially begins to falter we believe genuine growth businesses will find favour again, including ASOS as it moves towards becoming a more global business," said analysts at Singer Capital Markets.
Many UK retailers have struggled over the last year as consumers have cut back on spending amid sliding house prices, soaring unemployment and fears of a long and deep recession.
But ASOS has bucked this trend, benefiting from a young core customer base and the migration of retail spending from the high street to the Internet.
ASOS made a full-year pretax profit of 14.1 million pounds. This compares with analysts' consensus forecast of 14.2 million pounds, according to Reuters Estimates, and 7.3 million pounds in the previous year.
Sales were 165.4 million pounds, up from 81.0 million.
"ASOS can look forward to another year of strong progress and development," said Robertson.
He reckons the firm has a major opportunity for international expansion after overseas sales trebled to 32.2 million pounds during the year -- a figure equivalent to what the whole of ASOS made four years ago. [ID:nLC747184]
The CEO, who owns 14 percent of the equity, said a move for ASOS from AIM to the main market was likely at some point.
"Are we going to do it this year? No. Will it be in the next two years? Yes, I suspect it will," he said. ($1=.6052 pounds) (Editing by Lorraine Turner and Mike Nesbit)
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