Motorola Study Shows Over Seven in Ten Manufacturers View Mobility as Key to Converting...

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Mon Jun 29, 2009 8:00am EDT

Motorola Study Shows Over Seven in Ten Manufacturers View Mobility as Key to
Converting Downtime into Productive Time

Surveyed manufacturing IT decision-makers cite year-over-year increases in
mobile solutions' importance

HOLTSVILLE, N.Y., June 29 /PRNewswire-FirstCall/ -- A recent research study
commissioned by Motorola, Inc. (NYSE: MOT) found  over seven in ten surveyed
Information Technology (IT) decision-makers in the manufacturing industry
looking to leverage mobile and wireless solutions to streamline operations.
The study found manufacturers with mobility applications saved a daily average
of 42 minutes per employee. 

The Motorola Enterprise Mobility Manufacturing Barometer surveyed
manufacturing IT decision makers in 14 countries across four continents, of
whom 80 percent cited that mobility was more important for their organizations
today than in 2008. This represents a nine percent increase from previous
research, indicating that enterprise mobility applications continue to grow in
importance as manufacturers look to boost operational efficiencies and
increase productivity in the current macro-economic climate.   

Over one-quarter of those surveyed identified inventory/materials management
and sales force applications as their organization's top drivers for continued
mobility investments. Key application investment on the shop floor was driven
by inventory management, materials management, and process-oriented
applications such as work-in-progress (WIP) tracking, human machine interface
(HMI)/operator interface applications and quality control/quality assurance. 
The study also identified the rising demand for sales force and field service
applications, with nearly 29 percent of surveyed enterprises using field
service applications citing an increase in business revenues/sales results and
25 percent reporting an increase in customer/partner satisfaction.  From a
geographical perspective, all regions agreed that inventory management was a
key mobile application for the manufacturing industry, while Asia Pacific
highlighted the importance of customer-facing applications and the Americas
and Europe touted sales force applications. In summary, manufacturers
investing and leveraging wireless infrastructure and industry-specific devices
see higher productivity for all workers, increased velocity of investment in
raw materials and an increase in the accuracy and relevance of the real-time
data they need to make better business decisions.

"With more than 60 percent of the surveyed manufacturing IT decision makers
stating that their organization currently has a mobility strategy, it is clear
that mobility is no longer viewed by manufacturing IT executives as the vision
of the future but strategically important today," said Jim Hilton, senior
director, Global Manufacturing Solutions for Motorola Enterprise Mobility
Solutions. "In fact, more than one-half of those surveyed cited a competitive
advantage through the use of mobile and wireless technologies to empower their
shop-floor and field-mobility workforce to take advantage of opportunities in
the marketplace."

Respondents to the Motorola Enterprise Mobility Manufacturing Barometer also
provided insights into future mobility trends. Manufacturers plan to increase
the use of voice-over-WLAN (VoWLAN), fixed mobile convergence (FMC) and
various asset management/asset maintenance solutions over the next 12 to 24
months. The study also found strong interest in rich media and video
conferencing applications that allow manufacturers to realize additional
efficiencies and increase workforce productivity.  Respondents also indicated
plans to expand the use of wireless LAN and wireless sensing technologies
within both process and discrete manufacturing environments, allowing
manufacturers to achieve process automation, efficiency, and agility without
additional wired networking infrastructure investments. Sales force
applications lead the plans for new installations and upgrades in the
Americas, while inventory management has the highest planned growth rate in
Europe and streaming media and customer-facing applications are viewed equally
important for the next wave of mobility in the manufacturing sector in
Asia-Pacific. 

Surveyed manufacturing IT decision makers cited total cost of ownership (TCO),
return on investment (ROI) and internal rate of return (IRR) as the main tools
to justify their organization's mobility investments. In fact, more than 50
percent of surveyed enterprises utilizing an ROI analysis indicated they
expect a return within 15 months of their initial investment. 

PPG Industries, the world's leading coatings and specialty products and
services company, has been at the forefront of manufacturing mobility
technologies and applications. The company is leveraging Motorola's private
commercial radios for improved plant communications and security, while also
empowering workers with Motorola's MC9000 rugged handheld mobile computers for
mobile human-machine interface (HMI) and asset management, helping improve
operational efficiencies and increase worker productivity. 

"We have garnered significant savings from utilizing wireless technology for
measurement and point-to-point applications between systems," said Rob Brooks,
process control supervisor, PPG Industries. "And, although we are just in the
infancy of enabling the mobile operator and technician in our facility, the
potential benefits in efficiency, safety and environment are huge." 

About the Survey
Motorola conducted an independent research study to measure attitudinal and
behavioral decision making of IT executives in key manufacturing industries,
such as aerospace/defense and automotive, consumer packaged goods (including
food and beverage), oil/gas and chemicals, high-tech, life science/medical as
well as industrial and heavy equipment.  More than 3,400 IT decision makers
across 14 countries participated in this market research study through
participation with research partners Taylor Nelson Sofres (TNS) and e-Rewards.
 TNS is a leading research and insight consultancy operating in over 70
countries worldwide. e-Rewards, Inc. is the largest "by-invitation-only"
online research panel, serving over 750 research firms. The survey was
designed to provide a benchmark measurement of the overall perception and
usage of mobile and wireless technology solutions across a multitude of
commercial and public industries.

About Motorola
Motorola is known around the world for innovation in communications and is
focused on advancing the way the world connects. From broadband communications
infrastructure, enterprise mobility and public safety solutions to
high-definition video and mobile devices, Motorola is leading the next wave of
innovations that enable people, enterprises and governments to be more
connected and more mobile. Motorola (NYSE: MOT) had sales of US $30.1 billion
in 2008. For more information, please visit www.motorola.com. 

    Media Contact:
    Bart Lipinski
    Motorola Enterprise Mobility Solutions business
    +1 847-576-6931
    bart.lipinski@motorola.com

    Analyst Contact:
    Shirley Schroedl
    Motorola Enterprise Mobility Solutions business
    +1 631-738-4823
    shirley.schroedl@motorola.com


MOTOROLA and the stylized M Logo are registered in the US Patent & Trademark
Office. All other product or service names are the property of their
respective owners. (C) Motorola, Inc. 2009. All rights reserved.




SOURCE  Motorola

Media, Bart Lipinski, Motorola Enterprise Mobility Solutions business,
+1-847-576-6931, bart.lipinski@motorola.com, or Analysts, Shirley Schroedl,
Motorola Enterprise Mobility Solutions business, +1-631-738-4823,
shirley.schroedl@motorola.com
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