Continental Airlines Joins Points.com's Global Points Exchange

* Reuters is not responsible for the content in this press release.

Mon Jun 29, 2009 8:01am EDT

OnePass Members Track Balances and Commence Trading on GPX to Take
    Advantage of the Benefits of the World's First Loyalty Program
    Marketplace


TORONTO, June 29 /PRNewswire-FirstCall/ - Points International Ltd. (TSX: PTS;
OTCBB: PTSEF), owner and operator of the world's leading loyalty reward
program management Web site, www.Points.com, has added Continental Airlines
OnePass frequent flyer program to the Global Points Exchange (GPX) in a
venture that combines 35 million potential traders and one of the world's
largest airline loyalty programs. Members of the airline's OnePass program are
now able to establish exchange rates and trade miles between other
participating programs and users on GPX.
Continental OnePass joins American Airlines AAdvantage(R), Aeroplan(R),
Airtran Airways A+ Rewards, Alaska Airlines Mileage Plan, Delta SkyMiles(R),
DISTANCIA, Frontier Airlines EarlyReturns(R), Icelandair Award Points, Midwest
Airlines Midwest Miles, and Intercontinental Hotel Group's Priority Club(R)
Rewards to trade on GPX and Points.com's more than 40 partners across the
site.
"We are excited to join Points.com and GPX to give our 35 million members more
options than ever before along with the ease of being able to track their
rewards all in one location," said Mark Bergsrud, senior vice president,
marketing programs and distribution for Continental Airlines. "We continue to
explore ways for our users to garner as much value from their accrued mileage
as possible and Points.com is the only web service to offer this unique
marketplace utility to our members."
In addition, OnePass members now have the ability to their track mileage
balances along with other loyalty programs, including American Airlines
AAdvantage, Delta SkyMiles, Alaska Airlines Mileage Plan and Wyndham Rewards,
as well as more than two dozen different programs.
"Continental Airlines' OnePass is one of the largest and most well-regarded
airline reward programs in the world. Adding its members to our growing Global
Points Exchange helps enhance the service and provide even more trading
options to our ever-expanding user base," said Rob MacLean, CEO of Points
International Ltd. "OnePass members now have added flexibility and greater
utility in the way they choose to utilize their frequent flyer miles
Points.com and GPX."

About Points International Ltd.

Points International Ltd. is the owner and operator of Points.com, the world's
leading reward program management Web site which was recently named one of the
30 Best Travel Sites by Kiplinger's. At Points.com consumers can Swap, Earn,
Buy, Gift, Share and Redeem miles and points from more than 25 of the world's
leading reward programs. Participating programs include American Airlines
AAdvantage(R) program, Aeroplan(R), AsiaMiles(TM), British Airways Executive
Club, Wyndham Rewards(R), Delta SkyMiles(R) and InterContinental Hotels
Group's Priority Club(R) Rewards. Redemption partners include Amazon.com(R)
and Starbucks. For more information, visit http://www.points.com.

About Continental Airlines

Continental Airlines is the world's fifth largest airline. Continental,
together with Continental Express and Continental Connection, has more than
2,750 daily departures throughout the Americas, Europe and Asia, serving 133
domestic and 132 international destinations. More than 750 additional points
are served via current alliance partners. With more than 43,000 employees,
Continental has hubs serving New York, Houston, Cleveland and Guam, and
together with its regional partners, carries approximately 67 million
passengers per year.

SOURCE  Points International Ltd.

Media relations: Jordan Fischler, Allison & Partners, T. (646) 428-0604, E.
points@allisonpr.com; Investor relations: Alex Wellins, The Blueshirt Group,
T. (415) 217-7722; Brinlea Johnson, The Blueshirt Group, T. (212) 551-1453;
Business enquiries: Martin Tongue, Vice President, Business Development,
Points International, T. (416) 596-6363, E. martin.tongue@points.com;
Continental Airlines: Business enquiries: Continental Airlines Corporate
Communications, T. (713) 324-5080
Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.