TRESemmé Teams Up with Brickfish to Ask Fashionistas and Beauty Gurus to "Strut Their Styles"

Grand Prize Winner to Receive a TRESemmé Mega Makeover Package
SAN DIEGO--(Business Wire)--
Brickfish®, the social media marketing solution, and TRESemmé, the leader in
professional and affordable hair care, today announced the "Strut Your Style"
campaign. The campaign, located at
http://style-seeker.tresemme.com/fashion-show/Promo.aspx, asks entrants to
submit photos of their catwalk-ready looks, amazing hair and all. The Grand
Prize winner will be selected by a panel of judges from TRESemmé, from the top
250 highest scoring entries, to receive a $4,000 Visa gift card.

In addition to the Grand Prize winner, TRESemmé will be giving away prizes to
one Most Viral winner, and to eight Sign-up Sweepstakes winners. The Most Viral
winner, selected by a panel of judges from TRESemmé, from the top 250 Most Viral
entries, will win a one year supply of TRESemmé products and a $750 Visa gift
card. The eight Sign-up Sweepstakes winners will be randomly selected at the end
of the campaign to receive swag bags of TRESemmé products.

TRESemmé`s "Strut Your Style" campaign is part of an over-arching initiative to
gain awareness for its new StyleSeeker Community. StyleSeeker brings up to the
minute news, advice, and insight from experts and trendsetters in the arenas of
fashion, beauty, celebrity glamour, and the social scene together with the
TRESemmé brand's 40 years of professional, affordable, salon-quality hair
expertise. It is a vibrant place where smart and savvy women can find the best
style buzz, find inspiration, and gather and share their own secrets.

The TRESemmé "Strut Your Style" campaign will be powered by social media
marketing solution Brickfish. The "Strut Your Style" campaign ends July 30. For
complete details, visit
http://style-seeker.tresemme.com/fashion-show/Promo.aspx.

About Brickfish®

Brickfish®, the social media marketing solution, enables brand advertisers to
reach their target audience on the social Web through viral marketing campaigns
that engage consumers in a meaningful brand dialogue. Consumers create exciting,
personalized brand-focused user-generated content (UGC) and then virally share
the campaign and their content with their vast social networks via widgets,
blogs, IM, email, and hundreds more. Additional campaign participants interact
with the brand by creating, reviewing, sharing, voting upon, and watching
brand-relevant content. All of these brand engagements are tracked with
patent-pending Viral Map and Geo View technologies, which provide detailed data
on the reach, engagement, and viral activity of each campaign across the Web and
geographically. Brickfish uses an exclusive Cost Per Engagement (CPE) model for
pricing and measuring consumer participation in online advertising campaigns.
Brickfish has launched successful campaigns for some of the world`s premier
brands, including Microsoft, Estée Lauder, Samsung, Victoria`s Secret, Kodak,
Nike, Coach, Givenchy, The North Face, Intuit, Qualcomm, Estee Lauder and more.
For more information about Brickfish, visit www.brickfish.com/company.

Brickfish
Ashley Futak, 858-587-2530 ext. 421
Ashley.Futak@Brickfish.com

Copyright Business Wire 2009