Quantcast Launches Media Program, Connecting Planning & Buying to Deliver Custom Addressable Audiences

SAN FRANCISCO, CA, Jun 29 (MARKET WIRE) --
Quantcast announced today the launch of Quantcast Media Program, the
first solution to allow the buying and selling of audiences based on
accurate, consistent and actionable data across the Web.

Quantcast Media Program provides advertisers with the first scalable way
to define target audiences via their own data insights and apply this
custom segmentation consistently throughout the buying process. With
Quantcast Media Program advertisers can more efficiently grow their
digital advertising initiatives while publishers can expand their
audience solution set and grow the marketer base they can effectively
serve.

"Quantcast Media Program brings the essential qualities of search
marketing to display, making it addressable at the impression level, more
accountable and enabling marketers to buy precisely the audiences they
want," said Konrad Feldman, CEO Quantcast. "This new solution enables
scale and end-to-end consistency in media planning, buying and delivery
that benefits publishers, marketers and consumers."

How It Works

The Quantcast solution applies marketers' unique customer interaction data
from their media campaigns, search activity and brand website visitation
to discover the distinctive audience characteristics of their most
valuable consumer segments. Look alike models then identify larger,
similar consumer groups across the web. Marketers connect with publisher
inventory to purchase these audience definitions, in real time, at scale.
Quantcast Media Program maximizes marketer budgets by consistently
reaching the right audience and expands the range of advertisers for
which publishers can successfully deliver audiences.

"Advertisers ultimately want to deliver the right message to the right
audience, and this system allows us to provide an even greater level of
granularity and targeting capability across our broad range of quality
content," said Peter Naylor, Senior Vice President, Digital Sales, NBC
Universal. "We're pleased to be working with Quantcast to help add that
additional insight and value for our clients."

Control and Consistency

Quantcast's Media Program provides a uniform currency for ad buyers and
sellers to transact with at scale. Publishers maintain control, offering
inventory that delivers the desired audience segment to the market.

"While the future of advertising is addressable, Quantcast takes this
concept one step further by giving the advertiser control over defining
their own consumer segments and consistently applying those definitions
across media outlets," says Ed Montes, EVP and Managing Director, Havas
Digital. "By defining audience segments based off our own unique consumer
engagements, we are able to obtain a much clearer view of our consumer and
to have confidence that our messages are reaching the right audiences."

Unique Approach Driven By Unparalleled Visibility

Quantcast's innovative audience insights solution has extensive industry
adoption, affording visibility across more than 10 million web assets,
including sites, blogs and videos. Collectively Quantcast's participants
engage all 220 million U.S. internet users (and over 1 billion people
worldwide) through 180 billion web-based activities every month. This
visibility supports deep insight into marketer and publisher audiences and
a unique capability to understand the distinctive characteristics of any
audience segment. When connected to planning, buying and media
fulfillment, this results in the consistent delivery of rich audiences
across a broad range of quality destinations. Quantcast solutions are
used by more than half of the industry's top publishers as ranked by ad
revenue, and following the launch of services geared for ad buyers in Q2
of 2009, agencies and marketers from every major industry vertical
participate in Quantcast programs.

Leading marketers and publishers are already leveraging Quantcast Media
Program. To learn more about this new solution visit
http://www.quantcast.com.

ABOUT QUANTCAST

Quantcast's innovative audience insights solution provides the advertising
marketplace with a more meaningful way to organize and reach addressable
online audiences. Quantcast's unparalleled visibility of the Internet
provides advertisers with deep audience insights driven by accurate,
real-time and actionable data. Launched in 2006 and based in San
Francisco, the company directly measures more than 10 million web
destinations and has broad adoption by top marketers and the industry's
leading publishers including NBC, MTV Networks, Hulu.com, CBS,
Hachette-Filipacchi, FOX Entertainment, BusinessWeek and Time Inc. To
learn more about Quantcast, please visit www.quantcast.com.

For all media related inquiries, please contact:

Christina Cubeta
646-216-2083
Email Contact

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