Speak2Me Signs Second Contract With Mercedes-Benz-China to Utilize Conversational Advertising(TM) Platform

TORONTO, ONTARIO, Jun 29 (MARKET WIRE) --
Lingo Media Corporation (TSX VENTURE: LM)(OTCBB: LMDCF) ("Lingo Media" or
the "Company") a leader in online and print-based English language
learning products is pleased to announce that its wholly-owned
subsidiary, Speak2Me Inc. ("Speak2Me"), a state-of-the-art online English
language learning community, has signed a second Conversational
Advertising(TM) contract with Mercedes-Benz China.

In addition to the initial four "Smart Cities" English language learning
modules from the launch campaign signed in November 2008, Speak2Me will
create 12 additional city-themed modules for the introduction of
Mercedes' smart fortwo line in China. The campaign is designed to guide
users on an "insider's tour" by a virtual native avatar. Using Speak2Me's
unique interactive platform, users speak to their guides in free-flowing
dialogue, helping them learn about the city's attractions, pick up some
of the local culture and improve their conversational English.

Mercedes-Benz China is taking a very strategic approach in launching
smart fortwo, by moving beyond traditional advertising and investing in a
more innovative and direct way to reach their targeted buyer demographic.
Through Speak2Me's unique platform, consumers can 'tour' the brand in a
fun, experiential way. Speak2Me's affinity advertising offering is in
keeping with Mercedes-Benz China focus on smart design and their
commitment to taking a localized approach to promoting an international
brand. They have been extremely pleased with consumer feedback thus far
and are looking forward to expanding the co-branded relationship with
Speak2Me.

"It is very encouraging to see that a world-class company such as
Mercedes-Benz, through their smartcar fortwo brand, recognize the value
of Speak2Me's Conversational Advertising platform and have extended their
advertising commitment just three months into the campaign," said Michael
Kraft, CEO of Lingo Media. "Through Speak2Me, we are enabling
Mercedes-Benz to engage their potential customers, young upwardly mobile
professionals, in subjects that interest them - learning English,
travelling outside of China and driving a fun, new car."

Speak2Me's unique Conversational Advertising(TM) platform incorporates
custom-designed English language learning modules in which users learn
spoken English while directly interacting with the advertiser's brand and
message. For more information about Conversational Advertising click
through to www.speak2me.com/advertising.

About Mercedes-Benz (China)

Established in 1986 and based in Hong Kong, Mercedes-Benz China Limited
(MBCL) is the wholly owned subsidiary of Daimler AG and the
franchise-holder for all imported passenger vehicle products under the
Mercedes Car Group (MCG) in China, Hong Kong and Macau. The Group
includes the Mercedes-Benz passenger car, smart brands and the legendary
Maybach, along with sub-brands Mercedes-Benz AMG and Mercedes-Benz
McLaren.

About Speak2Me

Speak2Me (www.speak2me.com/advertising) is an online English language
learning community that incorporates Lingo Media's proven pedagogy with
fun, interactive lesson modules to address the rapidly growing need for
spoken English worldwide. Speak2Me's groundbreaking service uses
proprietary speech recognition technology to teach spoken English online
through more than 350 targeted lessons that engage users in interactive
conversations with a virtual teacher. A unique social-networking
infrastructure that allows students to form study groups and offers
contests, prizes and other incentives, creates a learning environment
that engenders cooperation and competition, just as in a conventional
classroom. Speak2Me's patent-pending Conversational Advertising(TM)
platform and premium content development services allow Speak2Me to
provide its innovative offering to end-users at no cost. Speak2Me is a
wholly-owned subsidiary of Lingo Media Corporation (TSX VENTURE:
LM)(OTCBB: LMDCF). For more information about Speak2Me and its business
offerings, please visit www.speak2me.com/advertising.

About Lingo Media (TSX VENTURE: LM)(OTCBB: LMDCF)

Lingo Media Corporation (www.lingomedia.com) is a diversified online and
print-based education products and library services corporation focused
on English language learning (ELL) on an international scale through its
Lingo Learning Inc. subsidiary, a print-based publisher of ELL programs
in China, and Speak2Me Inc., www.speak2me.com/advertising an online ELL
community, Lingo Media Corporation has formed successful relationships
with key government and industry organizations, establishing a presence
in China's education market of 200 million students. Since 2001, the
Company has published more than 278 million units in China from its of
340 program titles, and 350 online speaking lessons and 250 eZines. Lingo
Media Corporation continues to expand its ELL offering and extend its
reach on a global scale.

Portions of this press release may include "forward-looking statements"
within the meaning of securities laws. Forward-looking statements
contained in this press release are made pursuant to the safe harbour
provisions of the Private Securities Litigation Reform Act of 1995. These
statements are based on management's current expectations and involve
certain risks and uncertainties. Actual results may vary materially from
management's expectations and projections and thus readers should not
place undue reliance on forward-looking statements. Certain factors that
can affect the Company's ability to achieve projected results are
described in the Company's filings with the Canadian and United States
securities regulators available on www.sedar.com or
www.sec.gov/edgar.shtml.

NEITHER TSX VENTURE EXCHANGE NOR ITS
REGULATION SERVICES PROVIDER (AS THAT TERM IS DEFINED IN THE POLICIES OF
THE TSX VENTURE EXCHANGE) ACCEPTS RESPONSIBILITY FOR THE ADEQUACY OR
ACCURACY OF THIS RELEASE

Contacts:
Lingo Media Corporation
Michael Kraft
President & CEO
416 927 7000 ext. 23 or Toll Free: 866 927 7011 ext 23
416 927 1222 (FAX)
investor@lingomedia.com
www.lingomedia.com

Speak2Me Inc.
Steven Chiu
President
(+86 10) 5900 0152
(+86 10) 5900 1801 (FAX)
steven@speak2me.com
www.speak2me.com/advertising

Mercedes-Benz (China) Ltd.
Liu Lei
Senior Manager, E-Marketing
(+86 10) 8417 2213
lei.liu@daimler.com
www.daimler.com

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