MTV Games Appoints Scott Guthrie Executive Vice President and General Manager

* Reuters is not responsible for the content in this press release.

Mon Jun 29, 2009 9:00am EDT

David Cox Named Senior Vice President of Sales

NEW YORK, June 29 /PRNewswire/ -- Van Toffler, President, MTV Networks Music &
Logo Group, today announced two key executive appointments for MTV Games, a
unit of Viacom Inc.'s (NYSE: VIA and VIA.B) MTV Networks. Scott Guthrie,
formerly Executive Vice President of Publishing for THQ, joins MTV Games as
its new Executive Vice President and General Manager to lead the fast-growing
video game publishing group's management team. Also joining MTV Games as
Senior Vice President of Sales is David Cox, formerly Senior Director, Sales
and Merchandising for Sony Computer Entertainment America.

"With our acquisition of Harmonix to our relationship with Jerry Bruckheimer
Games, Inc., MTV Games has quickly risen to become one of the top five video
gaming publishers," said Toffler. "We're going after the best in music video
gaming with Rock Band and the best in story telling with our Bruckheimer
partnership, and now we have the best leaders and team in place to bring MTV
Games to the next level and grow through the next evolution in video games."

As EVP and GM of MTV Games, Guthrie will direct the unit's publishing strategy
and execution including marketing, sales and distribution of all MTV Games
products, which includes the successful "Rock Band" franchise developed by
Cambridge, MA based Harmonix Music Systems which Viacom's MTV Networks
acquired in 2006. Guthrie is charged with setting the business direction for
all marketing, sales, bundling, sourcing, purchasing, planning and
supply-chain management and manufacturing of MTV Games' video game products,
with an emphasis on managing domestic and worldwide growth for the group's
established brands and pipeline of products. He will be based out of MTV
Networks' New York City headquarters and report directly to President Van
Toffler.

At THQ, Guthrie managed the company's Global Brand Management teams as well as
its America Sales and Distribution which served retailers and distribution
through North America and Latin America. Prior to joining THQ, Guthrie held
multiple roles at The Walt Disney Company's Buena Vista Home Entertainment
group in the United States and Canada, most recently as the Senior Vice
President of Sales and Distribution. He also held sales and marketing
positions at PepsiCo and Colgate-Palmolive.

In his new role as Senior Vice President of Sales for MTV Games, Cox will
manage sales for the gaming division, with an emphasis on the execution of
short-term distribution plans and development of long-term strategic sales
strategies. Cox will work to maximize the breadth of catalogue with MTV Games'
distribution partner, Electronic Arts, and leverage long-standing
relationships with key retail buyers to build go-to-market strategies and
drive revenue. Cox will be based out of San Francisco and report into General
Manager Scott Guthrie.

Cox brings more than 20 years of sales leadership experience and relationships
to the role. As Senior Director, Sales & Merchandising at Sony Computer
Entertainment America, he was responsible for U.S. sales of console hardware,
first-party software and peripherals. Cox has also held management positions
at Midway Home Entertainment, Eidos Interactive and Acclaim Entertainment.

About MTV Networks
MTV Networks, a division of Viacom (NYSE: VIA, VIA.B), is one of the world's
leading creators of entertainment content, with brands that engage and connect
diverse audiences across television, online, mobile, games, virtual worlds and
consumer products. The company's portfolio spans more than 160 television
channels and 350 digital media properties worldwide, and includes MTV, VH1,
CMT, Logo, Harmonix, Nickelodeon, Nick at Nite, Noggin, The N, AddictingGames,
Neopets, COMEDY CENTRAL, Spike TV, TV Land, Atom, GameTrailers and Xfire.

About MTV Games
MTV Games is dedicated to creating, marketing and publishing high-quality,
innovative interactive products that are relevant to the MTV audience and
complement the core values of the MTV Networks brands.

SOURCE  MTV

Jeannie Kedas of MTVN Music Group, +1-212-846-4629, or
Jeannie.kedas@Mtvstaff.com; Jeff Castaneda of MTV Games, +1-212-846-6774, or
Jeff.Castaneda@mtvstaff.com
Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.