Simon dTOUR Live(R) Presented by ABC Family Links Teens with Music, Fashion, and...

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Mon Jun 29, 2009 9:01am EDT

Simon dTOUR Live(R) Presented by ABC Family Links Teens with Music, Fashion,
and Extreme Sports

Free 10-City Concert Series at Simon Malls for Teens This Summer

INDIANAPOLIS, June 29 /PRNewswire-FirstCall/ -- This summer, Simon malls
across the country will "take it to the extreme" with BMX bike demos, hot
music acts, and interactive games and contests all wrapped into one cool event
set to energize teens.

Simon Property Group, Inc. (NYSE: SPG), the country's largest owner,
developer, and manager of high quality retail real estate released details on
the 2009 Simon dTOUR Live(R), a series of mall concert performances by some of
today's hottest up-and-coming bands, including Hoobastank, Shwayze, and
Forever the Sickest Kids.

Back for a seventh year, one of the biggest teen mall tours in the country
launches July 24 in Los Angeles, with an action sports component new to the
event this year. After hitting 11 Simon malls, including four Mills(R)
properties, the event will wrap up on August 29 in the Chicago area.

Teens can check out some of the season's latest music stars while exploring
exciting extreme sports demos, interactive games, and contests and fashions
galore, presented by ABC Family. Participating sponsors include Coca Cola,
Samsung, XGames Gear, Universal Studios Home Entertainment's release of Bring
It On: Fight to the Finish, Eco-Maniacs, truth(R), the National Crime
Prevention Council, and Fox Searchlight Pictures' feature film POST GRAD.

"Simon dTOUR Live(R) has become a 'must' summer event for teens, showcasing an
edgy selection of the pop-rock acts that today's teens love most," said Cathi
Weiner, senior vice president, Simon Brand Ventures, the business-to-consumer
arm of Simon Property Group. "We are thrilled to have ABC Family back for the
third year as our presenting sponsor. Our partnership is a perfect fit -- ABC
Family viewers turn out for Simon dTOUR Live(R) and at the same time, new
teens are exposed to the great programs aimed at their demographic such as
'The Secret Life of the American Teenager,' 'Make It or Break It' and '10
Things I Hate About You'.

This year's musical line-up includes School Boy Humor, Push Play,Hoobastank,
Jimmy Robbins, Young Love, Cash Cash, Shwayze, The Cab, and Forever the
Sickest Kids.

In addition to the summer sounds, Dave "The Lord" Voelker will headline the
XGames BMX Jams tour, three half-hour BMX bike demos and games throughout the
day. Voelker, a 22-year veteran of BMX riding, is a multi-year XGames
competitor and is considered a BMX legend known for innovative moves and his
longtime passion for the sport.

"Simon dTOUR Live(R) has become a full, 360-degree interactive event where
sponsors and retailers are able to interact with young people in their element
-- hearing their favorite bands live at a Simon property and connecting with
other Simon dTOUR Live(R) attendees at Facebook and MySpace," Weiner said.

Sponsors and their planned activities include:


    --  ABC Family - ABC Family will give teens the chance to get creative by
        designing their own T-shirt or tote bag with different designs and
logos
        from ABC Family Original Series. Audience members will be invited on
        stage to compete against each other in ABC Family charades and receive
        lots of great prizes.




    --  Coca-Cola - Coca-Cola will give teens the opportunity to try out the
        latest games and equipment from Guitar Hero World Tour.  Coca-Cola
will
        also be giving teens the opportunity to enjoy Coca-Cola and Coca-Cola
        Zero in special limited edition aluminum contour bottles, free, while
        supplies last.




    --  Samsung Mobile - Samsung Mobile will showcase its latest mobile phone
        lineup, including the Samsung Instinct s30, a feature-packed
        touch-screen phone and Samsung Exclaim, a unique dual-slider phone
with
        QWERTY keyboard. Teens can win prizes by simply playing the "Follow
        Your Instinct" stage game or guessing text anagrams. Samsung Mobile
        will also have special giveaways and offers for all audience members.




    --  Eco-Maniacs - This teen-focused green game show will engage
participants
        in a friendly, Jeopardy-style competition among local high school
teams,
        where they will have the chance to win cash prizes for themselves and
        their schools.  Eco-Maniacs is designed to get teens thinking about
the
        environment and encourage them to take an active role in the future of
        our planet.




    --  Universal Studios Home Entertainment - Featuring daring athletics,
        fierce competition, hot young stars and chart-topping music, Bring It
        On: Fight to the Finish, starring Christina Milian, will be available
on
        DVD and Blu-Ray Hi-Def September 1st.  Fans of the global hit
        cheerleading franchise can show their friends how they "bring
        it" by visiting the film's booth to take a fun digital photo
        that can be emailed to their friends or posted on their favorite
social
        networking site. Free promotional items will also be distributed.




    --  truth(R) - The truth(R) youth smoking prevention campaign will bring
its
        "truth" truck rigged with DJ decks and monitors to engage
        teens and educate them about tobacco use, hand out educational
truth(R)
        gear, and use music, games, and interactive activities to spread the
        truth(R) message in a subtle and fun way.




    --  National Crime Prevention Council - The National Crime Prevention
        Council will promote its Circle of Respect campaign, which aims to
        change behavior by creating a positive culture of respect in American
        society, in all of the places that we live, work, and play.




    --  Fox Searchlight Pictures - Fox Searchlight Pictures will be promoting
        their upcoming release POST GRAD, starring Alexis Bledel and Zach
        Gilford, in theatres Aug 21st.  POST GRAD will have a make-over
station
        where teens can consult with make-up artists and fashion stylists.



Simon dTOUR Live(R) is the cornerstone of Simon's teen platform, which
integrates tailored brand sponsorships with exciting and interactive
entertainment, events, and concerts. The program is designed to engage
consumers, retailers, and brands with a fully-integrated multi-media
experience at the point-of-sale. The program takes place in the summer and
leads directly into the back-to-school season - the second-largest shopping
time of the year.

Simon will support the 2009 Simon dTOUR Live(R) presented by ABC Family with
various integrated marketing, including online, initiatives. Additional
information, including the event schedule, is located at www.simondtour.com.

Additional artist information also is available on their respective websites:

Forever The Sickest Kids
http://www.foreverthesickestkids.com/default.asp
http://www.myspace.com/foreverthesickestkids

Shwayze
http://www.shwayze.com/
http://www.myspace.com/shwayze

Push Play
http://www.pushplaysite.com
http://www.myspace.com/pushplayrox

Hoobastank
http://www.hoobastank.com/
http://www.myspace.com/hoobastank

School Boy Humor
http://www.myspace.com/schoolboyhumor

Cash Cash
http://www.cashcashmusic.com/
http://www.myspace.com/cashcash

Jimmy Robbins
http://www.myspace.com/jimmyrobbins

Young Love
http://www.myspace.com/younglove

The Cab
http://www.myspace.com/thecab 



          Date          Event Times        Simon Mall      Featured Headliner
       July 24, 2009  1:00 - 7:00 p.m.   Westminster Mall        Shwayze
                                          (Los Angeles)
       July 26, 2009  1:00 - 7:00 p.m.  The Block at Orange     Hoobastank
                                          (Los Angeles)
       July 31, 2009  1:00 - 7:00 p.m.   Grapevine Mills      Jimmy Robbins
                                            (Dallas)
      August 2, 2009 12:00 - 6:00 p.m.     Katy Mills        School Boy Humor
                                           (Houston)
      August 7, 2009  1:00 - 7:00 p.m.   Mall of Georgia     School Boy Humor
                                           (Atlanta)
      August 9, 2009 12:00 - 6:00 p.m.   Discover Mills       Jimmy Robbins
                                           (Atlanta)
     August 13, 2009  1:00 - 7:00 p.m.    Sawgrass Mills       Young Love
                                            (Miami)
     August 16, 2009  1:00 - 7:00 p.m.    Tyrone Square       Jimmy Robbins
                                            (Tampa)
     August 21, 2009  1:00 - 7:00 p.m.  Oxford Valley Mall      Push Play
                                          (Philadelphia)
     August 23, 2009  1:00 - 7:00 p.m.    Roosevelt Field        The Cab
                                            (New York)
     August 25, 2009  1:00 - 7:00 p.m.  Mall at Rockingham     Forever the
                                          Park (Boston)        Sickest Kids
    August 29, 2009  12:00 - 6:00 p.m.    Orland Square         Cash Cash
                                            (Chicago)


About Simon Property Group
Simon Property Group, Inc. is an S&P 500 company and the largest public U.S.
real estate company.  Simon is a fully integrated real estate company which
operates from five retail real estate platforms: regional malls, Premium
Outlet Centers(R), The Mills(R), community/lifestyle centers and international
properties.  It currently owns or has an interest in 384 properties comprising
261 million square feet of gross leasable area in North America, Europe and
Asia.  The Company is headquartered in Indianapolis, Indiana and employs more
than 5,000 people worldwide.  Simon Property Group, Inc. is publicly traded on
the NYSE under the symbol SPG.  For further information, visit the Company's
website at www.simon.com.

About Simon Brand Ventures
Simon Brand Ventures (SBV), Simon's business-to-consumer arm, is pioneering
the transformation of shopping centers into a medium where consumer brands can
build relationships with Simon shoppers who make over 2.8 billion visits each
year.  Simon's vast franchise of market-leading shopping centers nationwide
provides SBV the foundation to monetize the distribution system through
numerous consumer ventures.  SBV has engaged in a number of consumer business
initiatives, including the Simon Visa Giftcard(R); launch of Simon platform
programs such as Simon dTOUR Live(R) and Simon Kidgits Club(R); a national
media delivery channel including static, digital and experiential marketing
and advertising vehicles, including the OnSpot Digital Network; and multiple
national and local marketing alliances with Coca-Cola and Visa U.S.A. among
others.




SOURCE  Simon Property Group, Inc.

Ali Karsch, Fleishman-Hillard PR, +1-314-982-1742,
Alison.Karsch@fleishman.com; or Les Morris, Simon Property Group,
+1-317-263-7711, lmorris@simon.com
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