Red Bend Software Enables Device Management of Fujitsu's WiMAX Chipsets

TOKYO, June 29 /PRNewswire/ -- Red Bend Software (Japan headquarters:
Chiyoda-ku, Tokyo; President: Kazuhiro Abe), the market leader in Mobile
Software Management (MSM), today announced that Fujitsu Microelectronics
Limited (Headquarters: Shinjuku-ku, Tokyo; President: Haruki Okada) has
licensed Red Bend's standards-based device management (DM) software for
Fujitsu Microelectronics' WiMAX SoC and WiMAX chipsets. Fujitsu
Microelectronics is a world leader in the design and manufacturing of
semiconductors for WiMAX devices, such as mobile handsets, PC modems, mobile
Internet devices and netbooks.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090629/NE38779LOGO )

Under the agreement, Fujitsu Microelectronics has pre-integrated Red Bend's
device management software in its WiMAX SoC and chipset platform, allowing
Fujitsu Microelectronics' customers to quickly and efficiently implement
standards-based device management in their WiMAX-enabled products. Red Bend
provides the industry's leading independent DM client that is interoperable
with DM servers supporting standards from the Open Mobile Alliance (OMA),
including the WiMAX Management Object used by the WiMAX Forum and adopted by
leading WiMAX operators worldwide. Fujitsu Microelectronics is a founding
member and board member of the WiMAX Forum.

"This agreement with Fujitsu Microelectronics represents the first WiMAX deal
for Red Bend in Japan, and continues the rapid adoption of our device
management solution by WiMAX chipset vendors, device manufacturers and
operators worldwide," said Kazuhiro Abe, President of Red Bend Software Japan
KK. "Fujitsu Microelectronics selected Red Bend for its leadership in mobile
software management and built-in support for WiMAX, making it easier and more
cost-effective to integrate OMA DM functionality into any WiMAX-enabled
device."

WiMAX service providers face myriad challenges in provisioning millions of new
subscribers as well as managing millions of devices that will operate on the
network, often temporarily. Red Bend's device management software has been
proven in tens of millions of mobile devices already in the market, and is
rapidly being adopted by WiMAX service providers, chipset makers and equipment
manufacturers in the United States, Japan and EMEA.

Red Bend's standards-based OMA DM solution is used to provision new
subscribers, configure applications and network settings, manage software and
retrieve device information over the air. It has been deployed across multiple
platforms, operating systems and memory types on mobile phones, wireless
devices and machine-to-machine (M2M) modules.

For more information about Red Bend's mobile software management solutions,
please visit:

English: http://www.redbend.com/solutions/device-management.asp
Japanese: http://www.redbend.com/japanese/solutions/device-management.asp

About Red Bend Software
Red Bend Software, the leader in Mobile Software Management (MSM), provides
software solutions for managing firmware, applications and devices over the
air. The company's award-winning MSM products enable device manufacturers,
mobile operators and software developers to increase revenues, reduce support
costs and achieve faster time to market by remotely managing their software
assets on mobile devices. Red Bend's software has been deployed in more than
520 million mobile devices by eight of the top 10 handset manufacturers,
including Kyocera, LG Electronics, Motorola, Sharp, Sony Ericsson and ZTE, as
well as dozens of other leading companies in the mobile, M2M and WiMAX
markets. Unlike device management vendors with proprietary end-to-end systems
and manufacturers' internally developed solutions that are platform specific,
Red Bend is the only company offering independent client software that is
interoperable with any standards-based server and that works with any platform
on any type of mobile device. Founded in 1999, Red Bend is a privately held,
venture capital-financed company with offices in China, Israel, Japan, Korea,
the U.K. and the U.S. To learn how Red Bend is bending rules and breaking
boundaries with mobile software management, visit www.redbend.com.

SOURCE Red Bend Software

Christopher Leary of Red Bend Software, +1-781-890-2090, ext. 227,
christopher.leary@redbend.com; or Kayoko Sato of Red Bend Software Japan,
+81-3-6860-4550, kayoko.sato@redbend.com