Campaigner Announces Aberdeen Group Report on Email Deliverability

In-depth analyst report cites use of email service providers (ESPs) among
factors that affect deliverability
OTTAWA--(Business Wire)--
Best-in-class email marketers who take their cues from customer behavior by
segmenting email messages achieve an average email deliverability rate of 90.2
percent, according to a report released today by industry analyst firm Aberdeen
Group. These email marketing leaders, who represent the top 20 percent of
businesses using email to market goods and services, have seen a year-over-year
improvement in deliverability of nine percent, compared to industry average
performers, who saw no growth in deliverability scores.

The report, Demystifying Email Deliverability, identifies obstacles marketers
must navigate to achieve objectives in outbound email marketing campaigns. Among
the success metrics identified are segmentation, personalization, list hygiene
and opt-in strategies, all best-in-class practices businesses must master to
meet marketing goals.

The 28-page report, available from Campaigner (www.campaigner.com), a leading
email marketing solutions provider, examines factors that affect email
deliverability, including internal compliance with regulations such as CAN-SPAM,
email authentication, email sources, blacklists/whitelists and anti-spam
measures.

The free report can be downloaded by visiting
http://www.campaigner.com/aberdeen/index.aspx

Vital to deliverability results is the reputation and best practices framework
of a company`s chosen email service provider (ESP). Seventy-six percent of
best-in class email marketers rely on ESPs for services that affect
deliverability such as email certification and deliverability monitoring. More
than 70 percent of email marketers use ESPs to ensure deliverability.

"Email deliverability rates move hand-in-hand with superior email open rates,
click-through rates and revenue growth," says Ian Michiels, Research Director &
Practice Leader, Customer Management Technology, Aberdeen Group. "Using an email
service provider that monitors deliverability factors such as reputation, legal
compliance, anti-spam filters and IT protocols can help companies achieve top
email marketing performance."

"Campaigner`s mission is to help businesses of all sizes to improve their email
marketing results," says Steve Adams, vice president of marketing, Campaigner.
"By identifying the factors that affect deliverability, Aberdeen Group has
outlined a best-practices framework email marketers can take to ensure success."

More information about Campaigner`s email marketing service and deliverability
features can be found at
http://www.campaigner.com/small-business/features/email-delivery.aspx

About Campaigner

Campaigner's software-as-a-service email marketing solutions enable
organizations to have highly personalized one-to-one email dialogues with their
customers, measure how they respond, and analyze those responses to interact in
a more intelligent, automated way - resulting in more profitable relationships.
It is part of a total Software as a Service (SaaS) business communications
offered by Protus that also includes MyFax, the fastest-growing Internet fax
service used by individuals, small, medium and large business, and the my1voice
feature-rich virtual phone service. Additional information is available at
www.campaigner.com.

Topaz Partners
Tom Francoeur, 781-404-2405
tfrancoeur@topazpartners.com
or
Protus IP Solutions Inc.
Sue Rutherford, 613-733-0000 x 519
srutherford@protus.com

Copyright Business Wire 2009