Should KFC Replace Colonel Sanders as Brand Icon? Cast Your Vote and Help America...

Should KFC Replace Colonel Sanders as Brand Icon? Cast Your Vote and Help
America Decide

Online Vote at KFC.com Will Determine if Colonel Sanders or Contest Winner
Represents New Face of KGC

LOUISVILLE, Ky., June 29 /PRNewswire/ -- On June 9, KFC issued a press release
announcing a search for "a new iconic face for the brand's new Kentucky
Grilled Chicken (KGC)." On June 10, the public outcry began.

"Why?," wrote one customer. "If it ain't broke, don't fix it."

"I had just stated to my husband how happy I was that KFC never changed their
advertising," commented another. "We don't need a new face!"

"Wake up! He is worth keeping," another passionate customer said. "Nothing new
will be better than KFC's history."

And one media outlet spurred public outrage by running the erroneous headline,
"KFC may be dumping Colonel Sanders."

While KFC is happy to confirm that Colonel Sanders will continue to represent
the company he founded and built, the search continues for the ultimate KGC
fan, who could potentially appear in future advertising.

"While we've received a lot of interest in our search for the ultimate KGC
fan, we've also heard from many passionate supporters of Colonel Sanders,"
said Javier Benito, executive vice president of marketing and food innovation
for KFC. "We want to make sure that everyone who has an opinion on this issue
has the opportunity to be heard, so we've decided to let America vote. The
'poultry polls' are officially open!"

Starting today, fans of the brand can visit www.kfc.com and vote on whether
they'd like Colonel Sanders to be the only icon for the brand, or whether
they'd rather see the winner of the KGC Ultimate Fan search be the Colonel's
counterpart. Online voting will continue through July 8 and results will be
announced shortly thereafter.

Your Face Could Be on the Bucket!
If fans think they have what it takes to be named the "Ultimate Kentucky
Grilled Chicken fan," they can visit www.kfc.com or www.myspace.com/unthinkfc
and see how their faces would look on the brand's world-famous bucket. KFC has
introduced a "bucketizer" widget that allows fans to upload images and see how
they would look on a Kentucky Grilled Chicken bucket. Since only two people
have ever appeared on a KFC bucket (Colonel Harland Sanders and race driver
Dale Earnhardt Jr.), fans who use the "bucketizer" will be in good company.

If fans like the way they look on the bucket, but they feel the need to
further channel their inner Colonel, the "bucketizer" widget has a
"Colonelize" function, which can add white hair, black glasses, a goatee and
even the Colonel's signature white suit to uploaded bucket photos.

Enter Your Video in the "Ultimate Fan Contest"
While at the KGC MySpace page, be sure to submit your video entry for the
"Ultimate KGC Fan Contest." If your video is selected as the winner, you'll
receive KGC for life, valued at more than $13,000 and awarded in the form of
KFC gift checks. You could also potentially appear in future KFC advertising.
The video submission period ends July 12, so act quickly.

Famous Faces at KFC's "Celebucket Gallery"
Also at www.kfc.com is a "Celebucket Gallery" that includes images of Kentucky
Grilled Chicken buckets featuring famous faces. The gallery will be updated
over the next couple of weeks, so be sure to visit regularly to see which
celebrity face is the latest to be added to the KGC bucket.

About KFC
KFC Corporation, based in Louisville, Ky., is the world's most popular chicken
restaurant chain specializing in Original Recipe(R), Extra Crispy(R), Kentucky
Grilled Chicken(TM) and Original Recipe Strips with home-style sides, Honey
BBQ Wings, and freshly made chicken sandwiches. There are more than 15,000 KFC
outlets in 109 countries and territories around the world serving some 12
million customers each day. KFC Corporation is a subsidiary of Yum! Brands,
Inc., Louisville, Ky. (NYSE: YUM) For more information, visit www.kfc.com.

SOURCE KFC Corporation

Rick Maynard of KFC Corporation, +1-502-874-8100, rick.maynard@kfc.com; or
Ryan Eichler, +1-312-988-2053, reichler@webershandwick.com, for KFC
Corporation