USADATA Helps Swimming Pool Companies Glide to New Customers

NEW YORK--(Business Wire)--
Swimming pool builders and service companies are finding direct mail to be a
profitable channel for customer acquisition, and the company they`re turning to
for targeted mailing lists is USADATA, a trusted provider of mailing lists and
sales leads for 100,000 businesses nationwide.

USADATA is able to pinpoint households with and without swimming pools, allowing
pool builders and pool service companies to communicate directly with their
target audience and avoid wasted mail to unqualified households. USADATA is
furthermore able to apply demographic filters like home market value and
household income to better identify more qualified prospects, expedite new
customer acquisition, and increase ROI.

Swimming pool builders and service companies are appreciative of USADATA`s
support.

"I would like to take this opportunity to thank USADATA for the help in getting
Swim-Mor Pools and Spas a jump start to improve our business. The addresses that
I have requested have brought in new clients and grown our business. This will
expand our clientele in areas we wish to hit on."

Martha Valente, Swim-Mor Pools, Mount Ephraim, NJ

"Clients view us as an extension of their Marketing department and we are proud
to serve a variety of swimming pool businesses," said Beth Leffel, Senior
Account Director at USADATA. "Our ability to reach more qualified households is
helping to grow their businesses more easily and profitably," added Leffel.

Swimming pool builders and service companies can call 1.800.395.7707 to receive
a free list count, quote, and expert guidance for direct mail campaigns.

About USADATA

USADATA is a trusted provider of mailing lists and Sales Leads. On Demand. for
more than 100,000 businesses nationwide including Pitney Bowes (NYSE: PBI),
Allstate (NYSE: ALL), and Wells Fargo (NYSE: WFC).

USADATA, INC
Cheryl Mueller
Director of Operations
212-679-1411 x 206
cmueller@usadata.com

Copyright Business Wire 2009