Sun Life Study Shows Employees Value Benefits More than Cash

Survey Dispels Conventional Wisdom About Employee Benefit Selection
WELLESLEY, Mass.--(Business Wire)--
A new study released by the Employee Benefits Group of Sun Life Financial
(NYSE:SLF, TSX:SLF) finds that employees value their total benefits offering
more than cash-even in this volatile economic environment.

In a nationwide online study, employees were asked to assume they had all the
medical insurance their family needed and to distribute 100 points across other
benefits based on how much they would value them. Respondents could allocate
from 0 to 100 points across seven benefits: 401(k)/retirement plans, dental
insurance, vision insurance, long-term disability, short-term disability,
long-term care insurance, and cash. They were required to assign all 100 points.

Only 33% of participants assigned a value greater than 0 to cash-and only 5% of
the total assigned a value greater than 30 to cash. In fact, cash was the least
utilized category. By contrast, over 70% allocated a value greater than 0 to
each of the other six benefits. And nearly half of all respondents indicated
they valued a broad combination of benefits-by allocating at least some of their
points to six or more benefits.

"What was surprising is that a majority of employees, regardless of their age,
seemed to value benefits more than cash," said Michael E. Shunney, Senior Vice
President and General Manager of the U.S. Employee Benefits division of Sun Life
Financial. "The current market environment may even be increasing employees`
appreciation of those benefits that help them protect their family`s financial
security."

Of the supplemental benefits evaluated, employees ranked their dental insurance,
401(k)/retirement plans, vision insurance and group life insurance as most
valuable.

The study also reveals several other surprising findings about what impacts
employees` decisions to purchase benefits at their workplace. The research
explored such timely questions as:

• How do rising health insurance costs affect other benefits decisions?

• Does employer funding drive higher benefits election?

• Do life events trigger employees to increase or decrease their benefits?

• Are employees` needs the primary driver of their benefits decision?

• Does how employees learn about their benefits affect their understanding?

• When employees understand their benefits better, do they value them more?

About the Survey

The survey was sponsored by Sun Life Financial and fielded by independent
research firm JHA, Portland, Maine. A total of 3,000 completed surveys were
analyzed. Respondents had to be either primary or shared employee benefit
decision makers for their households and work for a company with 25 or more
employees. The survey was conducted online in December 2008 right after
companies` traditional open enrollment periods and right in the midst of market
upheaval. Quotas were established to ensure a reasonable number of participants
experienced a "life event" in the last 12 months.

The full research report entitled "What`s Driving Enrollment in Voluntary
Benefits Today" will be available this summer at
http://www.sunlifemomentum.com/09research.

About Sun Life Financial

Sun Life Financial is a leading international financial services organization
providing a diverse range of protection and wealth accumulation products and
services to individuals and corporate customers. Chartered in 1865, Sun Life
Financial and its partners today have operations in key markets worldwide,
including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the
Philippines, Japan, Indonesia, India, China and Bermuda. As of March 31, 2009,
the Sun Life Financial group of companies had total assets under management of
US $297.5 billion.

Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and
Philippine (PSE) stock exchanges under ticker symbol SLF. Visit Sun Life
Financial's website at www.sunlife-usa.com.

SLPC 20565 (6/09)

Exp. 6/11

Sun Life Financial
Jennifer Posterro, 781-446-1964
jennifer.posterro@sunlife.com

Copyright Business Wire 2009