Medactive Oral Pharmaceuticals, LLC. Announces Exclusive License and Supply Agreement with WhiteHill Oral Technologies, Inc.

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Mon Jun 29, 2009 10:51am EDT

Pact Paves Way for "Patient-Friendly" MedActive® Oral Care Products
SPRING HILL, Fla.--(Business Wire)--
Medactive Oral Pharmaceuticals, LLC, announced today that it has entered into a
License/Supply Agreement with WhiteHill Oral Technologies, Inc. that provides
Medactive exclusive rights to produce and market a new generation of oral care
pharmaceuticals. 

The agreement paves the way for introduction of "Patient-Friendly" Oral Care
products, including HI-IMPACT rinses, sprays, lozenges, gels, prophy tape,
toothbrushes and toothpastes. 

Based on WhiteHill technology, property rights and trade secrets, the
"Patient-Friendly" MedActive® HI-IMPACT Oral Care Products will enable
healthcare professionals to provide a new standard of oral care to high-risk
patients with serious oral complications associated with many health challenges.


Medactive expects to begin commercial introduction of the "Patient-Friendly"
MedActive® HI-IMPACT products in the fourth quarter of this year. 

"Patient-Friendly" MedActive® products will be offered in single-use packaging -
to protect against cross-contamination and to enhance patient compliance. 

Medactive produces and markets OTC oral care products that provide relief of
discomfort associated with Mucositis, Xerostomia (Dry Mouth), Oral Candidiasis
(Thrush), Gingival Inflammation, Stomatitis and other complications. 

WhiteHill Oral Technologies, Inc. is a recognized leader in oral science and
technologies and holds an impressive portfolio of property rights that have been
licensed to major oral healthcare marketers. 

Statement by Medactive CEO Donald Mackey: 

Medactive is proud to have the opportunity to be associated with the well known
and highly regarded team of oral care pioneers that is WhiteHill. WhiteHill`s
well deserved reputation for absolute integrity comes with industry wide
recognition for unwavering commitment to scientific excellence. Our ability to
deliver "The New Standard for Oral Care" is now based on a rock solid strategic
partnership. 

Statement by WhiteHill CEO Dale Brown: 

We believe this agreement will have a significant impact on the way oral care is
provided to millions of needy people and we look forward to working with
Medactive to advance oral care. We recognize Medactive as a solid young company
with a unique understanding of the importance of bringing highly effective oral
care products and protocols to medical healthcare. 

Medactive`s commitment to improving compliance by providing samples of
"Patient-Friendly" products, free-of-charge, to high-risk patients, through
healthcare professionals, represents a major advance in oral care. 





For Medactive Oral Pharmaceuticals, LLC
Medactive Media Group
Steve Papa, 866-887-4867
Fx: 888-441-7747
stevepapa@medactive.com



Copyright Business Wire 2009

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