European Independent Purchasing Company Limited Selects iTradeNetwork`s Spend Management Solution

Solution Tracks, Manages, and Optimizes Spend Enabling Rapid Growth for UK and
EU SUBWAY Franchisees
PLEASANTON, Calif.--(Business Wire)--
iTradeNetwork, Inc. (ITN), the leading global provider of on-demand supply chain
management and intelligence solutions to the food industry, today announced the
signing of a multi-year contract with the European Independent Purchasing
Company Limited (EIPC) - a European SUBWAY franchisee-owned purchasing and
supply management organization. Using ITN's Spend Management solution, EIPC will
be able to identify SKU and manufacturer optimization opportunities and
compliance problems while also helping to uncover new saving opportunities for
their more than 2,000 SUBWAY stores in the EU.

"A significant area where we are working to improve practices for SUBWAY
franchisees in Europe is within purchasing and supply chain management with a
special focus on managing the distribution channel," said Ben Fricke, Commercial
Director for EIPC. "Using ITN's services, we can manage contract compliance
between distributors and stores to analyze total system-wide purchases for more
effective contract negotiations. As the SUBWAY chain`s purchasing volumes
increase, the value of world-class information systems allows us to identify and
realize savings for franchisees. We expect to generate significant cost-savings
on the money that SUBWAY stores spend on food."

This agreement also comes at a pivotal time for the SUBWAY chain as the company
continues its explosive growth, having opened hundreds of new stores across
Europe.

"For more than ten years, ITN has been helping leading food companies manage
costs and grow their businesses more effectively," said Rob Bonavito, CEO of
ITN. "Our partnership with EIPC to support the SUBWAY stores in the UK and EU
validates the effectiveness of our solutions on a global scale."

About European Independent Purchasing Company (EIPC)

EIPC (European Independent Purchasing Company) is a SUBWAY franchisee-owned
purchasing and supply chain management organization that works on behalf of
SUBWAY franchisees in the markets throughout Europe. EIPC`s mission is to
negotiate the lowest cost for purchased goods and services, improve quality,
enhance competitiveness and ensure the best value to SUBWAY franchisees.

About the SUBWAY Chain

The SUBWAY chain is the world`s largest submarine sandwich franchise, with over
30,000 locations in over 87 countries. In 2009, the SUBWAY chain was ranked the
number one franchise opportunity by Entrepreneur Magazine. Headquartered in
Milford, Connecticut, SUBWAY was co-founded by Fred DeLuca and Dr. Peter Buck in
1965. That partnership marked the beginning of a remarkable journey, which has
made it possible for thousands of individuals to build and succeed in their own
business. SUBWAY is a registered trademark of Doctor`s Associates, Inc. For more
information about the SUBWAY chain please visit www.subway.co.uk

About iTradeNetwork, Inc.

iTradeNetwork, Inc. is the leading global provider of on-demand supply chain
management and intelligence solutions to the retail, hospitality and foodservice
industries. Built upon deep industry expertise, a rich data foundation and our
industries` most extensive trading partner network, ITN's collaborative
solutions allow distributors, manufacturers, operators retailers, suppliers and
wholesalers of all sizes to reduce cost, grow revenue and strengthen trading
partner relationships. Today, ITN's growing customer list includes over 5,500
global companies. For more information, visit www.itradenetwork.com.

© 2009 iTradeNetwork, Inc. All rights reserved. iTradeNetwork and the
iTradeNetwork logo design are trademarks of iTradeNetwork, Inc. in the United
States and/or other countries. All other trademarks and registered trademarks
are property of their respective holders.

MWW Group
Meghan Fintland, 415-318-4345 (office)
415-202-4339 (mobile)
mfintland@mww.com

Copyright Business Wire 2009