comScore Announces the Expansion of GroupM in its Burgeoning Asia-Pacific Client...

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Mon Jun 29, 2009 11:00am EDT

comScore Announces the Expansion of GroupM in its Burgeoning Asia-Pacific
Client Portfolio

RESTON, Va., June 29 /PRNewswire-FirstCall/ -- comScore, Inc. (Nasdaq: SCOR),
a leader in measuring the digital world, today announced that it has expanded
its relationship with GroupM Interaction APAC to now encompass all of the
Asia-Pacific region,  reflecting comScore's growing portfolio of agency
clients in this market. GroupM is the leading global media investment
management operation that serves as the parent company to WPP media agencies
including MAXUS, MediaCom, Mediaedge:cia and MindShare.

(Logo:  http://www.newscom.com/cgi-bin/prnh/20080115/COMSCORELOGO)

"The expansion of comScore's relationship with GroupM Interaction APAC to
include all the Asia-Pacific region underscores the growing importance of
accurate online measurement for digital media accountability in this region of
the world," said Will Hodgman, comScore executive vice president with
responsibility for Asia Pacific. "comScore's unique and trusted methodology
provides critical digital market intelligence at the local, regional and
global levels, and provides advertisers, marketers and publishers an
industry-accepted currency for digital media transactions."

comScore currently offers a comprehensive regional view of the Asia-Pacific
region, including reporting on ten individual markets in the region: Japan,
China, India, Hong Kong, South Korea, Singapore, Malaysia, Australia, New
Zealand and Taiwan. comScore's current product offerings for the Asia-Pacific
region include its flagship comScore Media Metrix service, which measures
online behaviors such as site visitation and engagement, the comScore qSearch
service, which measures audience search behavior, and the comScore Brand
Metrix service, which measures the branding impact of campaigns.

"By extending our partnership with comScore, GroupM is able to drive
accountability. We have seen great value with the partnership and so this
development will continue to build on that foundation for our clients," said
Alice Manners, COO of GroupM Interaction APAC.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital
world and the preferred source of digital marketing intelligence. For more
information, please visit www.comscore.com/companyinfo.

About GroupM
GroupM is the leading global media investment management operation. It serves
as the parent company to WPP media agencies including MAXUS, MediaCom,
Mediaedge:cia and MindShare.

Our primary purpose is to maximise the performance of WPP's media
communications agencies on behalf of our clients, our shareholders and our
people by operating as a parent and collaborator in performance-enhancing
activities such as trading, content creation, sports, digital, finance,
proprietary tool development and other business-critical capabilities. The
agencies that comprise GroupM are all global operations in their own right
with leading market positions.

The focus of GroupM is the intelligent application of physical and
intellectual scale to benefit trading, innovation, and new communication
services, to bring unfair competitive advantage to our clients and our
companies.

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SOURCE  comScore, Inc.

Sarah Radwanick of comScore, Inc., +1-312-775-6538, press@comscore.com
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