Lime Wire Adds Digital Media Exec to Oversee Product

NEW YORK, NY, Jun 29 (MARKET WIRE) --
Jason Herskowitz has joined Lime Wire as Vice President, Product
Management, it was announced today by George Searle, Lime Wire CEO. In
this newly created position, Herskowitz will oversee Lime Wire's
integrated product strategy, planning, design and management. Lime Wire's
product teams will report to Herskowitz. Herskowitz reports to Lime Wire
CEO, George Searle.

Herskowitz comes to Lime Wire from TotalMusic, where he held the position
of Vice President, Product Management, managing a team of product
managers, UX architects, designers, and QA engineers in the creation and
management of music platform, products and services. Prior to TotalMusic,
Herskowitz was Vice President at Strands, where he managed the Social
Media business unit in the creation of holistic content discovery
recommendation engine and critically acclaimed content sharing experience
at Strands.com. Strands.com, music.Strands.tv, mystrands.com and the
Strands Tracker software were all defined, launched and/or managed by
Herskowitz.

Prior to Strands, Herskowitz was the Director of Music Products for
America Online (AOL). While there, he defined and managed the product
releases, and roadmaps and strategies for a range of AOL's digital media
products and services. He directed product teams in the strategic and
tactical definitions for a wide range of digital media products and
services including AOL Music Now, AOLmusic.com, AOL Radio, SHOUTcast, and
Winamp. Additionally, he spearheaded integrations of these experiences
across a wide range of other AOL products including AIM, AOL Search as
well as a host of connected media devices via partnerships with major
consumer electronics and networking device manufacturers.

Prior to AOL, he was with Analog Devices. He joined as Director of Market
Development of the company's Audio Rendering and Technology Center, and
then was named Director of Product Marketing for their Media Platforms and
Services Group. Earlier in his career, he helped launch DigiScents, a
biotechnology offshoot that developed hardware and software platforms for
incorporating scent into all forms of digital media including movies,
music and video games. Prior to launching DigiScents, he was with video
gaming giant, InterAct Accessories, which he joined as Director of Product
Marketing and was subsequently promoted to Vice President-Strategic &
Product Marketing.

He was President and founder of Prodigal Sun Records, one of the first
record labels to provide streaming audio clips of artists online.

Herskowitz holds a Masters of Business Administration from the University
of Georgia and a Bachelor of Science from Virginia Tech. He is currently
relocating from Potomac Falls, VA to Brooklyn, NY, with his wife, Karen,
and two children.

About Lime Wire LLC

Founded in 2000 by Chairman Mark Gorton, Lime Wire LLC
(http://www.limewire.com) is a leader of innovative peer-to-peer software
development and solutions in the file sharing industry. The company
currently employs the largest number of expert Java developers at the
forefront of the file sharing revolution. Its signature products,
LimeWire BASIC and LimeWire PRO, run on the decentralized Gnutella
Network and are the world's most popular peer-to-peer file sharing
applications with over 70 million unique monthly users. The programs are
downloaded 350,000 times every day and boast approximately 5 million
active users at any moment. It is reported that up to 18% of the computers
worldwide have LimeWire on their computer. LimeWire Store sells
high-quality, DRM-free MP3 downloads a la carte and through low-cost
subscription plans. Intelligent product placement, unique editorial
content, and links within Lime Wire's ecosystem are utilized to market
and merchandise its licensed music. Additional titles from established
and developing artists are produced and sold exclusively through LimeWire
Store. The Lime Wire team enjoys a dynamic work environment at company
headquarters in New York City.

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