PHYTO Introduces l'espace phyto(TM)

An Exclusive Salon Partnership Solution

NEW YORK, June 29 /PRNewswire/ -- Over 40 years ago, a French hairstylist by
the name of Patrick Ales shared a passion for both plants and beauty,
developing the world's first botanical hair care line, PHYTO. A true
innovator with a unique vision, Mr. Ales never ceased to believe in the power
of plants and their positive impact on the health of the hair and scalp.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090629/NY39368 )

2009 marks PHYTO's 20th anniversary of Ales' brand in the United States. To
celebrate, PHYTO is implementing new initiatives exclusively created for
professional salons, and is streamlining their current distribution channel,
focusing on quality vs. quantity. This new strategy includes the creation of
a Luxury Salon division which gives PHYTO the opportunity to partner with top
accounts in order to effectively grow their business and increase sales.

Mr. Raphael Yousri, President Ales Group, USA shares, "We believe that those
who can differentiate themselves from the competition, even in this tough
economic climate, will persevere. Therefore, we've developed an exclusive
partnership solution called 'l'espace phyto(TM)' - a customized area dedicated
to our brand yet with complete respect to the salon's environment. This area
complements the salon's day-to-day activities, all while enhancing the
education and prescription of botanical treatments to clients. With this new
program, we will strive to ensure the success of our top salon's business."

l'espace phyto(TM) is a dedicated retail space within the salon that
incorporates the philosophy of achieving healthy hair and scalp through the
power of plants. Each salon space will be an interactive area featuring
modern, transparent shampoo dispensers and the Phyto hair scope, which
magnifies hair 200 times. The scope will be used to give clients a customized
"Phyto Rx" and a better understanding of their hair care needs. PHYTO will
also provide an unprecedented level of support -- from increased education
classes, in-salon retail specialists, to complimentary back bar and sampling
programs.

PHYTO will continue to roll out l'espace phyto(TM) in 2009 and 2010.

About PHYTO
PHYTO (fee-toe) has been a leader in creating botanical hair care treatments
for all hair types since 1967. Phyto formulas boast extremely high
concentrations of active botanical extracts with clinically proven results.
Phyto is manufactured and distributed by Ales Group, USA, a subsidiary of Ales
Groupe, located in Bezons, France. PHYTO does not test on animals. Please
recycle. For more information, please contact 1.800.55.PHYTO or visit
www.phyto-usa.com.

SOURCE Ales Group, USA

Jenna Muller, +1-212-707-6240, jmuller@alesgroup.com, or Anne-Cecile Blanchot,
+1-212-707-6241, ablanchot@alesgroup.com