Research and Markets: Total Wireless Subscribers in Israel to Reach 10.5 Million in 2013 With Cellcom Enjoying Higher EBITDA Margin Than Pelephone And Partner Over The Next Five Years

DUBLIN--(Business Wire)--
Research and
Markets(http://www.researchandmarkets.com/research/d0e63d/2q09_israel_mobile)
has announced the addition of IE Market Research Corp.'s new report "2Q09 Israel
Mobile Operator Forecast, 2008 - 2013" to their offering.

Mobile Operator Forecast on Israel provides over 65 operational and financial
metrics for Israel's wireless market and is one of the best forecasts in the
industry. We provide six-year forecasts at the operator level going out to 2013.
We also provide quarterly historical and forecast data starting in 1Q2003 and
ending in 4Q2013. Operators covered for Israel include: Cellcom, Pelephone,
Partner, and MIRS. Our Mobile Operator Forecasts are updated quarterly and are
available for one-time delivery or through regular updates.

Global Mobile Operator Forecast covers up to 65 operational metrics of 200+
mobile operators in 50+ countries, making up 80% of the world's population. Our
forecasts are based on our proprietary, country-specific forecasting models.
These models deploy multiple regression analysis and cross-impact matrices that
estimate relationships between subscriber data, technology use and deployment
data, overall economic and demographic changes expected in a particular country;
and relate these to company operational and financial metrics.

* Subscriber growth in Israel is slowing down
* +3.4% industry-average subscriber growth in 4Q.2008
* Negative ARPU growth for Cellcom and Pelephone
* -0.6% industry average ARPU growth in 4Q.2008
* Minutes of Use per Subscriber are stabilizing
* The industry average MOU/Sub growth of 0% in 4Q.2008
* Strong EBITDA growth for the three major operators
* +21.0% industry average EBITDA growth in 4Q.2008

So what is IEMR's Forecast?

Total wireless subscribers in Israel to reach 10.5 million in 2013

* According to our forecasting model, the number of mobile subscriber accounts
in Israel will increase from 9.24 million in 2008 to 10.51 million in 2013.
* The largest operator will continue to be Cellcom; we forecast that Cellcom's
subscriber base will increase from 3.19 million to 3.61 million over the
forecast period, 2008 - 2013.
* We expect that, by the end of 2013, Pelephone will have 3.34 million
subscribers while Partner will have 3.13 million subscribers.
* Also, we forecast that MIRS's subscriber base will increase from approximately
0.395 million in 2008 to 0.434 million in 2013.

Pelephone will replace Partner as the second largest operator in Israel over the
next 2-5 years

* Our model is predicting that Pelephone's subscriber market share will rise
from 29.9% in 2008 to 31.7% in 2013.
* On the other hand, we think that Partner will see its subscriber market share
decrease from 31.4% in 2008 to 29.8% in 2013, giving up the position as the
second largest operator in the country to Pelephone.
* We expect that Cellcom's share of total subscribers will remain stable in the
range of 34.3% - 34.6% over the next five years.

ARPU declines in Israel will continue from 2009 to 2013

* Our model predicts that overall ARPU declines in Israel will continue, and the
industry average ARPU will fall from ILS 140.42 per month in 2008 to ILS 130.63
in 2013.
* We predict that Cellcom's and Partner's ARPU will fall to ILS 137.34 and ILS
155.71 in 2013.
* However, we expect that Pelephone will see its ARPU increase from ILS 126.80
in 2008 to ILS 130.09 in 2013.

We are forecasting improvements in EBITDA margins over the next five years

* We forecast that the industry average EBITDA margin (calculated as
EBITDA/reported revenue) will improve from 34.9% in 2008 to 36.2% in 2013.
* We are forecasting that Cellcom will be enjoying the highest EBITDA margin in
the country at 38.1% in 2013 (compared to 37.5% in 2008).
* Pelephone's EBITDA margin will also improve from 30.6% in 2008 to 34.2% in
2013, according to our model.

List of Charts:

* 1. Charts 1-68 Results & Forecasts for: CY 2001-CY 2013
* 2. Charts 69-136 Quarterly Results for: Mar 2003 - Dec 2013

For more information visit
http://www.researchandmarkets.com/research/d0e63d/2q09_israel_mobile

Laura Wood
Senior Manager
press@researchandmarkets.com
Fax from USA: 646-607-1907
Fax from rest of the world: +353-1-481-1716

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