Alpharma's Reach Teach Learn Initiative Targets Youth and Consumer Awareness

BRIDGEWATER, N.J., June 29 /PRNewswire/ -- Ask most parents of high school and
college-age students and they'll tell you that their kids think they have all
the answers to life's tough questions. Truth is, at that age they are forming
opinions and viewpoints that will guide them through the rest of their lives.
A new initiative, Reach Teach Learn, is designed to provide youth with the
information they need to ensure that honest, educated decisions are made.

Alpharma Inc., Animal Health announced the launch of Reach Teach Learn, a
grassroots educational program, at the 2009 Agriculture in the Classroom
Conference in St. Louis, Missouri. The program supports local school districts
and colleges through initiatives that encourage students to learn more about
agriculture and how their food is produced, and to share their insights and
knowledge about what they learned.

"There has never been a better time to familiarize students with current
agricultural trends and how their decisions affect society," says Jeff
Mellinger, Global Leader, Sales & Marketing for Alpharma Inc., Animal Health.
"These initiatives are small steps towards better, more informed and educated
students."

Everyone needs to eat. However, not everyone realizes that their decisions
regarding how they feed their families can determine the fate of America's
domestic food supply. Students play an important role in the future of
agriculture and Alpharma is reaching out to help them glean a thorough
understanding of how the American food supply operates.

Reach Teach Learn consists of two main initiatives, a student video contest
and an essay contest. The video contest gives college students enrolled in
agriculture coursework the opportunity to display their passion for
agriculture by creating a video depicting current, ethical agriculture
practices. The essay contest, which will be launched for the first time this
fall, was created in collaboration with "Ag in the Classroom," a grassroots
program coordinated by the U.S. Department of Agriculture. In this initiative
high school students are asked to provide their perspective writing of an
essay on agriculture based on a lesson plan based on a selected book.

"This is a great opportunity for those who are involved with or interested in
agriculture to show their passion for the industry," Mellinger said. "We are
very excited to see what type of involvement we will get and what the students
will come up with."

The contests will begin in September and will run through the middle of
December. To learn more about Reach Teach Learn, specific initiatives and
official contest rules, please visit the program Web site at
www.ReachTeachLearn.com

About Alpharma
Alpharma Inc. is a global animal health company with a leadership position in
the registration, manufacture, and marketing of a broad range of
pharmaceutical and nutritional products for food-producing animals. Alpharma
is presently active in more than 60 countries. Alpharma is a wholly owned
subsidiary of King Pharmaceuticals, Inc. (NYSE: KG). For more information
please visit www.alpharma.com.

SOURCE Alpharma Inc.

Jeff Mellinger, Global Leader - Sales & Marketing of Alpharma Inc., Animal
Health, jeff.mellinger@alpharma.com; or Mike Opperman of Charleston|Orwig,
Inc., +1-262-563-5100, mopperman@charlestonorwig.com, for Alpharma Inc.,
Animal Health