Research and Markets: 2Q09 Sweden Mobile Operator Forecast, 2008 - 2013 Provides Quarterly Historical and Forecast Data Starting In 1Q2003 and Ending in 4Q2013

DUBLIN--(Business Wire)--
Research and
Markets(http://www.researchandmarkets.com/research/8336bb/2q09_sweden_mobile)
has announced the addition of IE Market Research Corp.'s new report "2Q09 Sweden
Mobile Operator Forecast, 2008 - 2013" to their offering.

Total wireless subscribers in Sweden to reach 13.6 million in 2013 with 3
(Hutchison) taking market share from Telia and Tele 2 over the next five years.

Mobile Operator Forecast on Sweden provides over 65 operational and financial
metrics for Sweden's wireless market and is one of the best forecasts in the
industry. We provide six-year forecasts at the operator level going out to 2013.
We also provide quarterly historical and forecast data starting in 1Q2003 and
ending in 4Q2013. Operators covered for Sweden include: Telia, Tele 2, Telenor,
and 3 (Hutchison). Our Mobile Operator Forecasts are updated quarterly and are
available for one-time delivery or through regular updates.

Global Mobile Operator Forecast covers up to 65 operational metrics of 200+
mobile operators in 50+ countries, making up 80% of the world's population. Our
forecasts are based on our proprietary, country-specific forecasting models.
These models deploy multiple regression analysis and cross-impact matrices that
estimate relationships between subscriber data, technology use and deployment
data, overall economic and demographic changes expected in a particular country;
and relate these to company operational and financial metrics.

So what is IEMR's Forecast?

Total subscribers to reach 13.6 million in 2013

* We forecast that total subscribers in Sweden will increase from 11.4 million
in 2008 to 13.6 million in 2013.
* All operators will see their numbers of subscribers increase over the next
five years.
* Telia will continue to be the largest operator in the country with 6.23
million subscribers in 2013.
* Tele 2 will remain in second place with its 3.58 million subscribers while
Telenor with 2.3 million will remain in third place in 2013. The fourth
operator, 3 (Hutchison) will continue to grow rapidly, with an expected
subscriber base of 1.53 million accounts in 2013.

Telia and Tele 2 will be losing their subscriber market shares to 3 (Hutchison)
over the next five years

* According to our forecasting model, Telia will see its subscriber market share
decrease from 46.6% in 2008 to 45.7% in 2013. Also, Tele 2's share will decline
from 29.3% in 2008 to 26.3% in 2013.
* In contrast, we expect that 3 (Hutchison) will see its market share increase
from 7.4% in 2008 to 11.2% in 2013.
* We forecast that Telenor's market share will remain stable at around 16.6%
over the next several years.

ARPU levels in Sweden will be declining from 2009 to 2013

* Our model predicts that the three major wireless operators - Telia, Tele 2,
and Telenor - will all see their ARPUs decline over the next several years.
* According to our model, Telia's monthly ARPU will fall from SEK 189.50 to SEK
164.18, Tele 2's ARPU will fall from SEK 197.29 to SEK 192.72, and Telenor's
ARPU will fall from SEK 273.45 to SEK 211.58 over the forecast period, 2008 -
2013.

EBITDA margins will deteriorate across operators over the next five years

* We forecast that the industry average EBITDA margin (calculated as
EBITDA/reported revenue) will decline from 32.2% in 2008 to 25.6% in 2013.
* Our model predicts that Telia's EBITDA margin will fall from 37.1% to 29.4%,
and Tele 2's EBITDA margin will fall from 34.1% to 25.5% over the forecast
period, 2008 - 2013.
* Telenor will continue to have lower EBITDA margins than its competitors; we
expect that Telenor's EBITDA margin will decrease from 21.1% in 2008 to 18.3% in
2013.

List of Charts:

* Charts 1-68 Results & Forecasts for: CY 2001-CY 2013
* Charts 69-136 Quarterly Results for: Mar 2003 - Dec 2013

*Available only for Telia

Companies Mentioned:

* Telia
* Tele 2
* Telenor

For more information visit
http://www.researchandmarkets.com/research/8336bb/2q09_sweden_mobile

Laura Wood
Senior Manager
press@researchandmarkets.com
Fax from USA: 646-607-1907
Fax from rest of the world: +353-1-481-1716

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