Luxury Leader LVMH to Be a Main Sponsor of NYC`s 2009 Summer Streets

Supports Mayor Bloomberg`s and DOT`s Efforts to Promote Greener, Greater NYC

Prototypes of Winning Designs in LVMH-Sponsored "Bike in Style" Competition to
be Unveiled When Summer Streets Begins in August

NEW YORK--(Business Wire)--
LVMH Moët Hennessy Louis Vuitton, the world`s leading luxury goods company,
announced today that it will be a main sponsor of New York City`s upcoming 2009
Summer Streets event. The announcement was made at a press conference held by
New York City`s Mayor Michael R. Bloomberg and Department of Transportation
(DOT) Commissioner Janette Sadik-Khan this morning in McCarren Park in Brooklyn.

Debuted last year, Summer Streets closes a 6.9-mile route from the Brooklyn
Bridge to Central Park to cars for people to run, bike, walk and take part in
activities on three Saturday mornings in August - the 8th, 15th and 22nd. In
conjunction with the beginning of Summer Streets, LVMH will unveil prototypes of
the biking apparel designs created by the recently announced winner of its "Bike
in Style" Challenge, Fashion Institute of Technology (FIT) student Jessica
Velasquez.

"We could not be more proud to support Summer Streets, an event which makes the
City a healthier and even better place to live in for all New Yorkers," said
LVMH Inc. Chairman Renaud Dutreil. "To us at LVMH, New York is more than a world
capital for fashion and creation; it is a pioneer in promoting innovative,
eco-friendly initiatives that improve the quality of life for all citizens.
Summer Streets is an outstanding opportunity to rediscover the energy and beauty
of this great City and also how good and healthy it feels to ride one`s bike."

The "Bike in Style" Challenge

LVMH Inc. in North America, working with the Mayor`s Fund to Advance New York
City, the DOT and FIT, created the Bike in Style Challenge earlier this year
asking student designers from FIT to create stylish, practical and affordable
bike clothing and gear that New Yorkers would proudly wear in bicycle-commuting
to work. The DKNY division of LVMH-owned Donna Karan International (DKI)
mentored the FIT students and is developing the prototypes of the winning
designs.

Mr. Dutreil added, "At LVMH, we do not see luxury in terms of products. We
believe that luxury is a lifestyle that should be cultivated, even in tough
economic times. Now more than ever, luxury needs to support an art de vivre and
a better lifestyle. This is why we created the Bike In Style Challenge. The FIT
students captured the enthusiasm and understanding we have seen in the younger
generation for combining core values and modern necessities. A bicycle is a
wonderful symbol of that and our support of Bike in Style and Summer Streets
reflects our commitment to supporting Mayor Bloomberg`s initiatives to make New
York a greener, greater City."

Judges in the Challenge included Renaud Dutreil; First Deputy Mayor Patricia E.
Harris; Commissioner Janette Sadik-Khan; the iconic American designer Donna
Karan; Celebrity Designer for DKNY Jeans Hilary Duff; Andy Darrell of the
Environmental Defense Fund; and Dr. Valerie Steele of The Museum at FIT.
Oscar-winning actress, environmental activist and face of the new Lady Dior
advertising campaign, Marion Cotillard, joined the Judges at an award ceremony
for the winners which was held at the LVMH Tower earlier this month, on June 2,
2009.

For more information about LVMH`s environmental initiatives and its work to
support the arts and social solidarity, please visit www.lvmh.com.

About LVMH: LVMH Moët Hennessy Louis Vuitton is the world's leading luxury goods
group. The Group is represented in Wines and Spirits by a portfolio of brands
that includes Moët & Chandon, Dom Pérignon, Veuve Clicquot Ponsardin, Krug,
Ruinart, Château d'Yquem, Hennessy, Glenmorangie, Ardbeg, Belvedere Vodka,
Chopin, 10 Cane, Chandon, Cloudy Bay, Terrazas de los Andes, Cheval des Andes,
Green Point, Cape Mentelle, Newton. Its Fashion and Leather Goods division
includes Louis Vuitton, the world's leading luxury brand, as well as Celine,
Loewe, Kenzo, Givenchy, Thomas Pink, Fendi, Emilio Pucci, Donna Karan, Marc
Jacobs, Berluti, StefanoBi as well as eLUXURY, the authoritative online source
for luxury goods on the Internet. LVMH is present in the Perfumes and Cosmetics
sector with Parfums Christian Dior, Guerlain, Parfums Givenchy, Parfums Kenzo,
Perfumes Loewe as well as other promising cosmetic companies (BeneFit Cosmetics,
Make Up For Ever, Acqua di Parma and Fresh). LVMH is also active in selective
retailing through DFS, Sephora in Europe and the United States, Le Bon Marché
and la Samaritaine. LVMH's Watches and Jewelry division comprises TAG Heuer,
Chaumet, Christian Dior Watches, Zenith, Fred, Hublot and De Beers Diamond
Jewellers Limited, a joint venture created with the world`s leading diamond
group.

Kekst and Company
Molly Morse and Victoria Weld
212-521-4800
molly-morse@kekst.com or victoria-weld@kekst.com

Copyright Business Wire 2009