Research and Markets: Online Shopping - US - 2009

DUBLIN--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/29f9ec/online_shopping) has
announced the addition of the "Online Shopping - US - 2009" report to their
offering.

About this report

Total sales generated by e-commerce have grown explosively over the last five
years. Though economic growth has been flattened by the recession, online retail
still shows more signs of life during recession than consumer retail as a whole.
In this report, Mintel examines the value propositions that compel consumers to
increasingly adopt online purchasing:

Key Topics Covered:

* Contents
* Scope and Themes
* What you need to know
* Definition
* Data sources
* Sales data
* Consumer survey data
* Abbreviations and terms
* Abbreviations
* Terms
* Executive Summary
* Explosive growth in online retail curbed by recession
* Fastest-growing categories not tech-related
* Amazon leads online retail by large gap
* Web-only retailers benefit from increasing consumer comfort
* Growth in online shopping driven by multiple key value propositions
* E-retailers focus on internet-based advertising strategies
* Shipping fees and privacy primary barriers to adoption
* Early adopters on board for mobile shopping
* E-commerce continues to evolve through innovation
* Insights and Opportunities
* Retailer must differentiate on factors other than price and familiarity
* Emotional branding increasingly important in price-competitive market
* Cell phone commerce in early adoption
* TV becomes a purchasing tool
* Women value the internet for selection and availability
* Under-45s like to find their bargains themselves
* Market Size and Forecast
* Recession brings explosive growth to a halt
* Figure

For more information visit
http://www.researchandmarkets.com/research/29f9ec/online_shopping

Laura Wood
Senior Manager
press@researchandmarkets.com
Fax from USA: 646-607-1907
Fax from rest of the world: +353-1-481-1716

Copyright Business Wire 2009