ICW Group Enhances Corporate Strategy to Further Drive Agent/Broker Success

"We See" Approach Focuses On Enhancing ICW Group Agent-Client Relationships
SAN DIEGO--(Business Wire)--
ICW Group Insurance Companies, a top super regional carrier providing workers`
compensation, surety, earthquake and personal and business auto insurance, has
launched a new enterprise-wide business initiative more singularly focused on
helping its Agent and Broker customers strengthen their all important client
relationships. ICW Group`s strategy was developed collaboratively, encompassing
feedback from its Agents and Brokers on what they look for from an insurance
carrier and what`s most important to their success. The carrier has 3,800 Agents
and Brokers across all 50 states and the District of Columbia.

Helping Agents and Brokers continue to be valued as "Trusted Advisors" by their
clients consistently emerged as a high level success driver throughout ICW
Group`s extensive research. As part of the new customer driven strategy the
carrier will revise current and offer new programs, tools and resources designed
to help its Agents better serve their clients, and build long-term, successful
relationships.

"After engaging and truly listening to our Agent and Broker customers, we now
very clearly understand the core drivers to our customer`s success and more
important, the value of seeing the business from their perspective," stated
David Hoppen, senior vice president and chief operating officer at ICW Group.
"It was clear from our roundtable discussions across multiple lines of business
that by empowering our customers to win with their clients, we will engender an
increased level of commitment and loyalty from them."

A key part of this new strategy and in conjunction with new and improved service
offerings, the company has launched a new branding program supported by an
updated visual identity and comprehensive marketing campaign. Key components of
this effort include a new corporate website and companion microsite, a corporate
brand video, on and offline advertising, sales collateral and a new event
marketing package. "While we are very focused on delivering tangible value in
support of our new approach, we also felt it was important to reinforce this new
direction with a contemporized identity and a complete communications program,"
states Tony Sciolla, vice president of enterprise marketing. Our new company
tagline, "We See The Business of Insurance Through Your Eyes," anchors the core
communication campaign, and reinforces our focus on delivering what`s important
to our customers for their clients. Our new microsite (www.seehowweseeit.com)
speaks to the journey that led us to this initiative and how as an organization
we plan on achieving it.

The new strategy and corporate brand repositioning is the latest milestone in a
series of transformative changes over the last several years that have improved
ICW Group`s operating performance. Recent achievements include:

* Implementing SAP Software to improve operational efficiencies and customer
service.
* Launching the SnapSM Agency Portal, an online underwriting tool which
streamlines the submission process for Workers' Compensation Agents and Brokers.

* Enhancing Snap with new features, such as Snap Instant Quote (Snap IQ) for
Small Workers` Comp business enabling straight-through processing.
* Implementing a free on-line risk management service called RMRx Safety
Advisor.
* Expansion of its Workers` Compensation business into Illinois.

Over the next several months, ICW Group will be developing a series of updated
service and program offerings in support of the carrier`s new customer focused
business strategy.

About ICW Group

Privately held ICW Group represents a group of multi-line property and casualty
insurance carriers providing workers` compensation, surety, earthquake and
personal and business auto insurance. Its member companies consist of Insurance
Company of the West, Explorer Insurance Company and Independence Casualty and
Surety. Based in San Diego, ICW Group continues to transform itself into an
insurance industry leader dedicated to meeting the needs of its Agents and the
people and companies they insure. More information is available at
www.icwgroup.com.

Cook & Schmid
Rick Cook
Principal
619-987-3897
rcook@CookandSchmid.com
or
ICW Group Insurance Companies
Gary Whitfield
Director of Enterprise Marketing
858-350-2963
gwhitfield@icwgroup.com

Copyright Business Wire 2009