GROUND-BREAKING CAR SEAT SAFETY TECHNOLOGY INTRODUCED

Air Protect(TM) Technology, the Most Innovative Safety Feature Ever
Offered in a Car Seat, to Launch in New Safety 1st Car Seat; Available
Nationwide this Summer
As millions of families prepare for that summer road trip, they may not
have safety on their mind - but they should. Until now, child passenger
safety has largely focused on frontal collisions. However, it is side impact
crashes that are on a dramatic rise - by 20 percent over the past two
decades, today accounting for 1 in 3 child crash fatalities, according to the
National Highway Traffic Safety Administration (NHTSA).
New research to test car seats for side impact crashes has been developed
by Kettering University's renowned Crash Safety Center and Dorel Juvenile
Group, the world's largest juvenile products maker.
What does it mean for parents? The Dorel-Kettering side impact crash test
method is so significant that it is being presented to the National Highway
Traffic Safety Administration. Currently there are no side impact testing
regulations. This new research has also led to the development of a new
technology - called Air Protect - to protect children in side impact crashes.
Through the precise release of air, Air Protect compresses and shields
children from side impact intrusion and immediately reduces crash forces
where the child is most vulnerable - the head. Air Protect is being offered
in the new Safety 1st Complete Air car seat.

SATELLITE FEEDS:
Monday, June 29th, 2009 Tuesday, June 30th, 2009
3:00 PM - 3:15 PM ET 3:00 AM - 3:15 AM ET
AMC 3 AMC 3
C-Band C-Band
Transponder 3 Transponder 3
Downlink Freq. 3760 Horizontal Downlink Freq. 3760 Horizontal

Tuesday, June 30th, 2009
1:00 PM - 1:15 PM ET
AMC 3
C-Band
Transponder 3
Downlink Freq. 3760 Horizontal

NEWS: Air Protect(TM), Revolutionary Side Impact Technology for Car
Seats, Available Nationwide this Summer
FORMAT: B-roll and Soundbites
ADDITIONAL RESOURCES: Video, contact information and more available at:
http://www.prnewswire.com/broadcast/38799/press.html

SOUNDBITES:
* Janet Brelin-Fornari, Director, Kettering University's Crash Safety
Center; child passenger safety expert
* David Amirault, Director of Design and Engineering, Dorel Juvenile Group

B-ROLL INCLUDES:
* cars on road; side impact simulation footage at crash test center; baby
in car seat; close-up shots of new car seats with Air Protect
technology; parents looking at car seats at store

VIDEO PROVIDED BY: Dorel Juvenile Group, Inc.
Contact: FOR MORE INFORMATION, PLEASE CALL: MultiVu Media Relations,
1-800-653-5313 EXT. 3
SOURCE Dorel Juvenile Group, Inc.

FOR TECHNICAL INFORMATION OR HARD COPY, PLEASE CALL: MultiVu Media Relations,
1-800-653-5313 EXT. 3