Coca-Cola`s New Interactive Vending Machine Wins Gold at Cannes Lions 2009 International Advertising Festival

Video Vender Transforms Simple Transactions into Brand Interactions
7 Awards Garnered at Prestigious Industry Event

ATLANTA--(Business Wire)--
A new interactive Coca-Cola vending machine with a large format touch-screen and
Bluetooth capabilities has taken home the Gold Lion in the Point of Sale
category at the 2009 Cannes Lions International Advertising Festival. The
festival, widely considered as the world`s premier showcase for excellence in
advertising and design, concluded over the weekend in Cannes, France.

The video vender, which debuted at the 2008 Beijing Olympics, and is now in
select Simon Malls throughout the United States, integrates a Samsung 46-inch
LCD touch screen into the front of a Coca-Cola vending machine. The large-format
display combined with Flash technology, motion graphics, high-definition video
and Bluetooth capabilities for mobile downloads, creates a uniquely immersive
experience for consumers.

"The video vending machine incorporates sight, sound and motion video to take
the vending experience from transaction to true interaction," said Anthony
Phillips, global marketing manager, The Coca-Cola Company.

The new venders were developed by The Coca-Cola Company in partnership with
Samsung, a leading technology innovation company, and interactive marketing
agency Sapient.

David Butler, vice president, Global Design, The Coca-Cola Company, said "The
video vending machine is a great example of our approach to creating value and
innovation through design. We created a user-friendly touch screen interface
that can be very functional when we need it to be, but also drive emotional
connections for our brands."

The award is further recognition for the Company`s design efforts, building on
the 2008 success; when the Company won the Design Grand Prix - the competition`s
best in show award - for Coca-Cola`s new visual identity system. Last year
marked the first year that Cannes incorporated a design category into its Lions
awards program.

Mr. Butler added "We are honored that our efforts in design are being recognized
by one of the most prestigious festivals in the industry. We are very focused on
building on our strong design legacy to drive competitive advantage for our
brands."

Along with its impressive showing in the design category, the Company garnered
recognition for its marketing achievements across a wide span of media channels,
including online, outdoor and film. Notably, a 12-minute video created for
Schweppes picked up Gold Lion in the Viral Advertising category. Titled "Signs",
the video tells a simple story of love between two people who communicate across
office blocks using hand held signs. Within weeks of appearing on YouTube, the
video had been viewed over half a million times, making it onto the top 10 most
viewed viral films on YouTube worldwide.

Jonathan Mildenhall, Global Advertising Strategy and Creative Excellence, The
Coca-Cola Company, who hosted a seminar for up-and-coming creatives at the
Cannes event, said "Creating compelling communications for one of the world`s
most valuable brands, across a mix of media, requires a balance of art and
science. We consider this great recognition for our work as testament to our
strong focus on producing creative that engages, excites and connects with the
millions of people who consume our products every day."

The Coca-Cola Company`s complete list of 2009 Cannes Lions includes:

Gold - Design, Point of Sale - Multi-Media Coke Machine;

Gold - Viral Advertising, Schweppes "Signs";

Silver - Best use of other media, Fanta "Stealth Sound";

Bronze - Film, Coca-Cola "Encounter"

Bronze - Websites & Microsites, Coca-Cola "Encounter";

Bronze - Best use of Ambient Media: Large Scale, Coca-Cola "Illumina La Citta Di
Milano";

Bronze -Media, Coca-Cola, "Destapados".

About The Coca-Cola Company

The Coca-Cola Company is the world`s largest beverage company, refreshing
consumers with nearly 500 sparkling and still brands. Along with Coca-Cola,
recognized as the world`s most valuable brand, the Company`s portfolio includes
12 other billion dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola
Zero, vitaminwater, POWERADE, Minute Maid and Georgia Coffee. Globally, we are
the No. 1 provider of sparkling beverages, juices and juice drinks and
ready-to-drink teas and coffees. Through the world`s largest beverage
distribution system, consumers in more than 200 countries enjoy the Company`s
beverages at a rate of nearly 1.6 billion servings a day. With an enduring
commitment to building sustainable communities, our Company is focused on
initiatives that protect the environment, conserve resources and enhance the
economic development of the communities where we operate. For more information
about our Company, please visit our Web site at www.thecoca-colacompany.com.

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The Coca-Cola Company
Judith Snyder, 404-676-2683
pressinquiries@na.ko.com

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