46th Design Automation Conference Management Day Provides Timely Insights and Valuable Interaction with Industry Peers

Presenters from Infineon, Intel, Freescale, Texas Instruments and Others to
Address Business and Technology Issues in Creation of Complex SoCs
LOUISVILLE, Colo.--(Business Wire)--
The Design Automation Conference (DAC) will once again offer a special
Management Day Tuesday, July 28 to provide managers with timely information to
help them make decisions where business and technology intersect. Management
Day, which this year is sponsored by Cadence Design Systems, Inc., will be
organized into three sessions focused on the business and technology criteria
managers need to consider as they deal with the development of today`s complex
SoCs. Two sessions will feature managers from leading independent device
manufacturers (IDMs), fab-light ASIC providers and fabless companies, while the
final session will be an interactive panel discussion and brainstorming session
about the emerging solutions discussed and their economic impact. A cocktail
reception will end the day. The 46th DAC will be held July 26 - 31 at the
Moscone Center in San Francisco.

"Managers in the electronics industry face increasing challenges as they
navigate the complex technology and business landscape," said Yervant Zorian,
Virage Logic Corp. and EDA Industry Chair, DAC Executive Committee and the
organizer of Management Day. "Management Day at DAC will give participants the
opportunity to hear from peers in the industry and learn how their teams are
addressing these challenges and exchange ideas on potential solutions."

Management Day will begin at 10:30 a.m. with "Trade-Offs and Choices for
Emerging SOCs," chaired by Nic Mokhoff, of EE Times/TechInsights. Rani Borkar,
Vice President Digital Enterprise Group, Intel Corp.; Philippe Magarshack, Vice
President Central R&D, STMicroelectronics; and Don Friedberg, Director, Network
& Storage Products Group, LSI Logic Corp. will each address challenges
surrounding today`s most complex nanometer chips.

After lunch, the second session, "Decision Making for Complex SOCs," from 2 - 4
p.m. will be chaired by Ed Sperling of System Level Design and feature
presentations by Alan Nakamoto, Vice President Engineering & Founder,
PMC-Sierra, Inc.; Pierre Garnier, Vice President & General Manager Worldwide
Wireless Baseband, Texas Instruments, Inc.; Christoph Heer, Vice President
Digital IP & Re-Use, Infineon Technologies AG; and Ed Nuckolls, Austin IC R&D,
Freescale Semiconductor, Inc. The session will cover the challenges of complex
SOC design and present corresponding management decision criteria that allow
managers to make the right choices from a pool of alternate options.

The final session, from 4:30 - 5:30 p.m., will be a panel discussion on "Making
Critical Decisions for Emerging SOC Development," moderated by Peggy Aycinena,
EDA Confidential. Albert Li, Director, Global Unichip Corp. will begin the
session with his presentation, "Trade-Off Analysis in Complex SOC Designs".
Then, all of the day`s presenters will participate in this interactive panel
discussion that will be the culmination of the ideas presented and exchanged
throughout the day.

Registration

The registration fee for Management Day is $95 and includes coffee breaks and
cocktail reception. The advance conference registration discount deadline for
the 46th DAC is June 29, 2009. For more details on DAC`s full program, and to
register, please visit www.dac.com.

About DAC

The Design Automation Conference (DAC) is recognized as the premier event for
the design of electronic circuits and systems, and for Electronic Design
Automation (EDA) and silicon solutions. A diverse worldwide community
representing more than 1,000 organizations attends each year, from system
designers and architects, logic and circuit designers, validation engineers, CAD
managers, senior managers and executives to researchers and academicians from
leading universities. Close to 60 technical sessions selected by a committee of
electronic design experts offer information on recent developments and trends,
management practices and new products, methodologies and technologies. A
highlight of DAC is its Exhibition and Suite area with approximately 200 of the
leading and emerging EDA, silicon, IP and design services providers. The
conference is sponsored by the Association for Computing Machinery (ACM), the
Electronic Design Automation Consortium (EDA Consortium), and the Institute of
Electrical and Electronics Engineers (IEEE), and is supported by ACM's Special
Interest Group on Design Automation (SIGDA) and IEEE`s Council on Electronic
Design Automation (CEDA), Circuits and Systems Society (CASS), and
Computer-Aided Network Design (CANDE) Committee. More details are available at:
www.dac.com.

Design Automation Conference acknowledges trademarks or registered trademarks of
other organizations for their respective products and services.

Weber Shandwick
Emily Taylor, +1 503-552-3733
etaylor@webershandwick.com

Copyright Business Wire 2009