Custom TV Company Raises Capital for Growth

CHICAGO, June 29 /PRNewswire/ -- Simage, the premier custom TV network, closed
on a $1.4 million angel round last week. Investors include Horizon Investment
Partners, California and Chicago based angel investors, and Tony Brummel, the
founder and CEO of Victory Records.

Simage was founded by Tom Simonds, CEO, and Stew Booden, CTO, in February of
2008, to facilitate placed-based marketing on a rich media platform in bars
and restaurants, while entertaining patrons with unique content.

"You look at the TV screens in most bars and all you see is an ad-blaster,
visual clutter, or a soundless re-run of a bad sitcom. It's a turn-off,"
Simonds explains. "We narrowcast eye-catching content between games or as
visual mood-enhancers when eyes are naturally roaming the room. It can be
subtle and yet very engaging."

Victory Records first advertised with Simage in spring of 2009. "Simage has a
compelling offering that is focused on the same core demographic that buys our
music," Brummel explains. "With Simage, Victory can look at activity in a
particular DMA, drill down and interactively micro-market - for example, using
mobile prompts embedded within the advertising. Doing this in tandem with our
artists' localized marketing and promotional initiatives generates new
exposure within a demographic that is always looking for the next cool thing."

"TV is sensory-rich, which is what makes it so powerful when showcasing a
brand," says Anju Ahuja, a partner with Psyche Manufactory and a co-founder of
Simage. "But why pay mass market broadcast rates, when you can target
consumers using specific campaigns for specific venues in specific markets
instead? Today's consumer doesn't sit in front of a TV to watch a string of
ads, but they do frequent bars and restaurants, where dwell times are long and
return visits are common. Simage offers brand marketers a cost-effective way
to positively influence consumers by embellishing their dining and drinking
experience with entertaining content, at or close to the point of purchase."

"This is a good time to get into this space," adds Dan Olson, a partner at
Horizon Investment Partners and an early employee and VP of Perfomics, the
largest search engine marketing company in the U.S. "The competitors have died
or are dying ugly deaths, because they let capital expenditure get out of
control. Most of the competition is about digital signage, not marketing, so
they don't understand how to partner with the brands to reach consumers in a
fresh and efficient way."

In addition to having one of the largest footprints in the Chicagoland area,
where Simage is based, the company works with major brands on national
rollouts, in addition to promoting local brands within their markets.

"We are entering a space first where our competition is absent. This is about
being ahead of the curve," Brummel says of his experience advertising through
Simage.

"We're democratizing access to custom TV for all brands, small and large,
local and national," Simonds explains. "It's about the look, and it's about
the context. It's about focusing on core groups of consumers and using
place-based marketing to reach them effectively."

About Simage
Simage is the premier custom TV network for diners, bar-goers and trip-takers
alike. Our national place-based media network allows brands to engage and
inform consumers in an interactive manner across a variety of entertainment
venues. We follow our client brands into their coveted markets, rocking
screens from Chicago to Houston, east to west, most hours of every day. Check
us out at www.simagenetwork.com.

About Horizon Investment Partners
Horizon Investment Partners invests in seed and early-stage companies with
strong growth prospects. The partnership also invests in generational buyouts,
where growth has provisionally lagged due to a lack of succession planning.

About Psyche Manufactory
Psyche Manufactory LLC invests expertise and capital as principals in
seed-stage media, entertainment and consumer ventures. The partnership also
advises established consumer-centric companies on growth and turnaround
initiatives. Psyche = that which we think and feel + Manufactory = a
manufacturing plant or the place of production. www.psychemanufactory.com

About Victory Records
Victory Records, Inc. is the top independent rock label in the United States
and one of the world's leading, privately held, independent record companies.
www.victoryrecords.com

SOURCE Simage

Thomas Simonds of Simage, +1-847-919-6062, tom@simagenetwork.com