FASTSIGNS(R) News: Getting Good Results With Exhibits and Displays

CARROLLTON, TX, Jun 29 (MARKET WIRE) --
From a regional sales meeting or national convention to a major trade
show, the right exhibit or display -- and the right graphics -- are
essential for success. Simply stated, a good sign gets results. Those
results take the form of having better recognition of products and
services, building brand equity and creating a professional, consistent
image and ideally, creating sales.

"The purpose of a trade show or event is to get noticed or send a message.
Using effective displays and graphics can help you do this," says Drue
Townsend, senior vice president of marketing for FASTSIGNS International,
Inc., a worldwide signs and graphics franchisor. "Even at the busiest
show, colorful graphics can pull visitors from the aisle into a company's
booth."

According to the Center for Exhibition Research, exhibitors only have
about 4 to 6 seconds to grab the attention of someone walking past their
exhibit. Studies also show that adding photography to a tradeshow exhibit
will enhance attendee recall by 26 percent.

Technology now allows large format, full color graphics to be produced
with photographic-quality resolution and long-lasting color for indoor or
outdoor use. For meeting and event planners, as well as others responsible
for trade show booths or displays, the options available continue to grow.
Today's professional sign shops are equipped to provide entire exhibit
packages -- from the booth itself to the customized graphics that make it
stand out.

FASTSIGNS offers the following suggestions when planning exhibits
and
displays.

-- How long will the exhibit/display be used -- one event, or several?
-- Is the audience/target the same for each show or will it vary?
-- What is your budget?
-- What image do you want to project?
-- What is the viewing environment -- is the room dark or is it outside?
-- Is the exhibit/display already designed, or must it be designed and
approved?
-- When do you need your completed exhibit/display?
-- Can you set it up or will you need a sign company to set it up for
you?

... and for the budget conscious, remember that signs can be saved and
reused for future events.

About FASTSIGNS(R)

FASTSIGNS(R) sign and graphics centers use innovation and technology to
make the sign buying process fast and simple by offering consulting,
design, production, file transfer, delivery and installation for a full
range of custom sign and graphic products. Visit www.fastsigns.com for
more information.

Contact:
FASTSIGNS
214.346.5663
Media.Relations@fastsigns.com

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